Pixmap utilizes computer vision algorithms trained on real ocular patterns to analyze e-commerce images, providing insights such as attention heatmaps and key color identification. This technology enables businesses to optimize their visual content for better customer engagement and conversion rates.
Funding
$50K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses often lack efficient methods to understand how customers visually engage with product images, leading to suboptimal content that fails to capture attention and drive conversions. Traditional market research methods are time-consuming and costly, delaying the optimization of visual content.
Solution
Pixmap offers an AI-powered image analytics platform that analyzes e-commerce visuals using computer vision algorithms trained on real-world ocular patterns. The platform generates attention heatmaps and identifies key colors to reveal areas of greatest visual interest. By simulating how potential customers view images, Pixmap enables businesses to optimize their visual content for improved engagement and conversion rates. The technology is accessible via API, web interface, and mobile app, providing real-time reports with minimal investment.
Target Audience
Pixmap primarily targets e-commerce businesses and digital marketers seeking to optimize their visual content to improve customer engagement and increase conversion rates.
Features
- Attention Heatmap: Visualizes areas of greatest visual interest in an image using a saliency map.
- Key Colors Identification: Identifies the most frequent color shades present in the image.
- Attention Over Text Analysis: Measures the amount of attention captured by textual elements within the image.
- Click-Through Rate (CTR) Prediction: Provides engagement metrics based on deep learning technology (feature coming soon).
- Eye-Gaze Trained Accuracy: Delivers high-accuracy results using technology trained with eye-gaze recordings.
- API, Web, and Mobile Access: Allows image uploads and analysis through various interfaces.
- Real-Time Reporting: Generates metrics quickly, minimizing the time required for analysis.