Pixels enables brands to deploy creator-driven storytelling in premium digital environments outside of traditional social feeds. The platform matches creator content to relevant consumer mindsets, leading to increased brand recall and higher attention capture. It provides transparent performance metrics to optimize content strategy and maximize creator ROI.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers and brands struggle to capture audience attention and generate revenue within the fragmented open web environment. Maximizing engagement and monetization opportunities is challenging due to limited viewer focus and the difficulty of integrating immersive content into existing articles.
Solution
Pixels AI offers a platform that leverages vertical video technology to increase audience engagement and revenue for publishers and brands on the open web. The platform automatically integrates immersive video content into existing articles, addressing the challenge of maximizing viewer attention and monetization opportunities. By using existing social videos or providing access to a curated library of premium sports clips, the platform creates engaging vertical video experiences for every article page. The in-article templates fit seamlessly into existing ad slots, making it easy to activate vertical video.
Target Audience
The primary target audience includes publishers and brands seeking to enhance audience engagement and revenue generation on the open web.
Features
- Automatic integration of vertical video content into existing articles
- In-article templates designed to fit seamlessly into existing ad slots
- Option to reuse existing social videos to create engaging experiences
- Access to a curated library of premium sports clips
- Distribution network reaching millions of users across the UK and Europe