PIXEL & PLUME
Pixel & Plume is an omnichannel performance marketing agency that connects brands' loyalty data to media strategy across digital, social, search, and custom events. The agency uses first-party audiences and third-party signals for precision targeting, paired with custom analytics and attribution tracking to prove campaign impact. For one Midwest tribal gaming client, the agency drove a 60% first-time app deposit lift and tracked over 78,000 casino visits attributed to media.
- Advertising Technology
- Marketing Technology
- Data & Analytics
- Media & Entertainment
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Many brands struggle to translate their loyalty and first-party data into effective marketing campaigns that deliver measurable business outcomes. Disconnected channels, imprecise audience targeting, and a lack of clear attribution often result in wasted media spend and campaigns that fail to move key performance metrics.
Solution
Pixel & Plume is an omnichannel performance marketing agency that unifies a brand's loyalty data with media strategy across every channel. The agency leverages first-party audiences and third-party signals to build precision-targeted campaigns, then pairs them with creative designed for memorability, not just visibility. By integrating custom analytics and attribution tracking, Pixel & Plume closes the loop between media spend and business outcomes, ensuring each campaign can prove its impact. Their approach connects digital media, social, influencers, and custom events into a cohesive strategy optimized toward a client's larger goals.
Target Audience
Pixel & Plume serves mid-market to enterprise brands, including those in gaming, hospitality, and other sectors with existing loyalty programs, that need a measurable link between marketing spend and business results.
Features
- Omnichannel campaign management spanning web, social, search, and beyond
- Loyalty-data activation using first-party audiences to drive real-world foot traffic and app conversions
- Precision targeting combining first-party data with third-party interest, intent, and behavior signals
- Custom analytics dashboards and attribution tracking to measure campaign impact
- Ongoing, data-informed optimization to improve performance over time
- Creative development focused on brand memorability and resonance, not just ad delivery