Piwik PRO provides an integrated analytics and data activation platform that consolidates web and mobile tracking, tag management, a customer data platform (CDP), and consent management. This unified solution enables businesses to gain user insights, activate data for personalization, and maintain compliance with privacy regulations.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses require robust analytics to understand user behavior and optimize digital experiences, but often struggle with data privacy compliance and the complexity of managing multiple tracking and activation tools. This fragmentation hinders effective data utilization and can lead to regulatory risks.
Solution
Piwik PRO offers an integrated analytics and data activation platform designed to provide comprehensive web and mobile tracking while ensuring robust privacy and security. The platform consolidates essential tools like analytics, tag management, a customer data platform (CDP), and consent management into a single, unified solution. This approach allows organizations to gain deep insights into user interactions, activate this data for personalized experiences, and maintain compliance with global privacy regulations such as GDPR and HIPAA. By centralizing these functions, Piwik PRO simplifies data management and enhances the ability to leverage data for business objectives.
Target Audience
The platform serves businesses across various sectors, including finance, government, e-commerce, and healthcare, that need to collect, analyze, and activate user data while adhering to stringent privacy and security standards.
Features
- Unified platform integrating Analytics, Tag Manager, Customer Data Platform (CDP), and Consent Manager.
- HIPAA-compliant analytics capabilities with optional Business Associate Agreements (BAA).
- Advanced web and mobile analytics with customizable reports, dashboards, and raw data access.
- Tag Management System (TMS) for streamlined deployment, debugging, and privacy-controlled tag firing based on consent.
- Customer Data Platform (CDP) for building comprehensive user profiles and enabling data activation for personalization.
- Consent Manager for managing user consent preferences and ensuring compliance with privacy regulations.
- Server-side tracking and tagging options for enhanced data control and privacy.
- Data anonymization features to collect insights while respecting user privacy.
- Flexible hosting options including private cloud (Azure, Elastx) and public cloud deployments.
- ISO 27001 and SOC 2 certified for information security management.
- Granular user permissions and Single Sign-On (SSO) integration for secure access control.
- API access for data export and integration with other marketing and BI tools.