PIVOT operates a free, daily business media platform that delivers video, article, and audio content on a wide range of business topics. Users can consume the material on YouTube, iOS/Android apps, or the web, switching between video, text, and podcast modes, while corporate clients can commission custom, TV‑quality video programs with a guaranteed minimum view count.
Funding
$15.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Professionals and businesses often lack convenient, high‑quality video content that combines business insights with practical learning, making it difficult to stay updated and develop relevant skills without spending significant time or money.
Solution
PIVOT operates a business‑focused media platform that delivers free, daily video, article, and audio content covering a wide range of business topics. The content is distributed through a YouTube channel with over 3.9 million subscribers and a dedicated app/website that lets users switch between video, text, and audio modes. PIVOT also offers a turnkey tie‑up advertising service, producing custom, TV‑quality video programs for corporate clients and guaranteeing a minimum of 100 k views per campaign. By handling concept, casting, filming, editing, and distribution in‑house, PIVOT enables companies to communicate with business‑savvy audiences efficiently while providing professionals with continuously refreshed learning material at no cost.
Target Audience
Primary users are business professionals seeking ongoing learning, and corporations (from startups to large enterprises) that want to promote their brand, services, or recruitment messages to a high‑engagement business audience.
Features
- Daily free business video series, supplemented by article and podcast formats for flexible consumption
- Multi‑platform distribution via YouTube, Android, iOS, Chromecast, FireTV, and Android TV
- Audience of ~60 % business professionals in their 20s‑40s, reaching ~11 million monthly unique viewers
- In‑house production pipeline covering concept, scripting, casting, filming, editing, thumbnail creation, and publishing
- Custom corporate tie‑up programs (e.g., “&questions”, “&SKILL SET”, “&REPORT”) with a 100 k view guarantee
- Experienced MCs from economic media and television who facilitate high‑impact interviews and discussions
- Stock‑type content optimized for YouTube search and recommendation algorithms, ensuring long‑term visibility