Pirta provides a bio‑based passive cooling pigment called Nivi that replaces at least half of traditional titanium dioxide in white coatings. The plant‑derived extender delivers 5 °C–10 °C (41 °F–50 °F) lower surface temperatures, cuts air‑conditioning energy use by up to 15 %, and reduces embodied carbon by 80 % while costing roughly half of legacy pigments. It is compatible with existing paint and coating processes, offering architects, builders, and manufacturers a low‑carbon, high‑performance alternative for commercial and residential projects.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Buildings and infrastructure rely on traditional titanium dioxide (TiO₂) pigments for reflective white coatings, which have a high carbon footprint from manufacturing and limited cooling performance, contributing significantly to the construction sector’s emissions and rising energy demand for air conditioning.
Solution
Pirta offers a bio‑based passive cooling technology that replaces at least 50 % of conventional TiO₂ with its high‑performance extender, Nivi. The plant‑derived chemistry provides superior solar reflectivity, delivering 5 °C to 10 °C (41 °F–50 °F) lower surface temperatures and reducing air‑conditioning energy use by up to 15 %. Because the formulation is 80 % lower in embodied carbon and free of carcinogenic elements, it lowers both operational and material‑related emissions. The product is priced about 50 % less than legacy cooling pigments, making it a cost‑effective, safer, and more sustainable alternative for a wide range of building applications.
Target Audience
Primary customers are architects, building owners, contractors, and paint/coating manufacturers seeking low‑carbon, high‑performance cooling solutions for commercial, industrial, and residential structures.
Features
- Plant‑based pigment chemistry that replaces at least half of traditional TiO₂ while maintaining high reflectivity
- Achieves 5 °C–10 °C (41 °F–50 °F) surface temperature reduction, cutting cooling energy demand up to 15 %
- 80 % lower embodied carbon compared to conventional white pigments
- Non‑toxic formulation with no carcinogenic components, enhancing health and safety
- Approximately 50 % lower material cost versus legacy cooling ingredients
- Compatible with existing paint and coating manufacturing processes for easy integration