The startup offers an online platform that tracks and compares product prices across major retailers using real-time data analytics. This enables businesses to monitor market positioning and respond promptly to price fluctuations and promotional activities.
Funding
$220K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often struggle to find the best prices for everyday grocery items across different retailers, requiring time-consuming manual comparisons. Businesses lack real-time insights into competitor pricing and market trends, hindering their ability to optimize pricing strategies and respond to market dynamics.
Solution
PingPrice offers a mobile application that allows consumers to compare prices of grocery products across major supermarkets. Users can scan product barcodes or search for items to view real-time pricing data from various retailers in their area. The app enables users to create shopping lists, track price changes, and receive notifications about price drops and promotions on their favorite items. PingPrice also provides B2B solutions, including PingMonitoring, PingReporting, and API integration, offering businesses accurate data on markets, consumer behavior, and competitor actions.
Target Audience
The primary target audience includes individual consumers looking to save money on groceries and businesses, such as brands, retailers, and distributors, seeking to monitor market prices and consumer behavior.
Features
- Mobile app for iOS and Android platforms
- Barcode scanning for quick product identification
- Real-time price comparison across major supermarkets
- Shopping list creation and price tracking
- Price drop and promotion notifications
- Scan history for easy access to previously scanned products
- B2B solutions for price monitoring, reporting, and data integration via API
- Daily price updates and analysis of major brands
- Data anonymization to comply with GDPR regulations