Pineapple is a fully digital insurer in South Africa that lets users obtain car or per‑item insurance quotes in 60–90 seconds and purchase coverage instantly through its mobile app or website. The platform offers comprehensive protection, 24/7 emergency assistance, fast in‑app claim filing with real‑time updates, and a rewards program that includes mileage‑based rebates and points redeemable for discounts.
Funding
$21.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
5OFATHFounders
Product
Problem
Many South African consumers find traditional insurance cumbersome, requiring lengthy paperwork, in‑person visits, and delayed claim processing, which makes obtaining and managing coverage for cars and personal items inconvenient and costly.
Solution
Pineapple provides a fully digital insurance platform that lets users obtain car or per‑item coverage in under five minutes through a mobile app or website. Users receive a final quote in 60–90 seconds, can customize coverage options, and purchase policies instantly without fixed contracts. Claims are submitted via the app in 30 seconds, with real‑time chat updates and 24/7 emergency assistance for roadside, fuel, tyre, and key support. The service includes a “Drive Less, Get Blessed” discount that refunds up to 30% for low‑mileage drivers and a rewards program that accrues points for policy activity. All policies are underwritten by Old Mutual Alternative Risk Transfer, offering fully comprehensive protection for fire, theft, accidents, weather damage and more.
Target Audience
Pineapple targets individual motorists and owners of personal electronics, gadgets, and valuables in South Africa who prefer quick, affordable, and fully online insurance solutions.
Features
- Instant online quoting engine delivering final premiums in 60–90 seconds for car and per‑item policies
- Fully digital purchase and policy management with no fixed contracts and customizable excess levels
- 24/7 free emergency assistance (roadside, fuel, tyre, key, accommodation) integrated into the app
- Fast claim submission workflow: photo upload, automated processing, and chat‑based status updates within 30 seconds
- “Drive Less, Get Blessed” mileage‑based rebate program returning up to 30% of premium for low‑kilometre drivers
- Rewards points system that can be redeemed for discounts or partner benefits
- Comprehensive coverage options including fire, theft, hail, flood, accidental damage, and third‑party liability
- API‑ready integration for seamless data exchange with partner platforms and insurers