Pimentón is a restaurant delivery agency that manages the full delivery channel for restaurants, from daily operations and app relationships to pricing strategy and review management. The company combines a proprietary Control Room dashboard with hands-on specialist support to turn delivery into a profitable, predictable revenue stream. It works with over 500 restaurants across the US, LatAm, and Europe, offering free initial consultations.
Funding
Funding not disclosed
Founders
Product
Problem
Restaurants struggle to manage delivery channels profitably, often facing scattered data across multiple apps, unanswered negative reviews that hurt rankings, improvised promotions, and operational issues like stockouts and packaging costs that silently erode margins. Without dedicated expertise, day-to-day delivery management becomes a burden that falls on already stretched restaurant teams.
Solution
Pimentón provides a specialized restaurant agency service that fully manages the delivery channel for restaurants, combining hands-on operational support with a proprietary Control Room dashboard. The team handles day-to-day delivery management, app relationships, pricing strategy, stock control, connectivity monitoring, and review/complaint management. The Control Room platform centralizes key performance indicators across daily, weekly, and war-room layers, enabling real-time decision-making with clear ownership and alert thresholds. Pimentón also provides campaign planning and growth strategies, transforming delivery from a reactive operational burden into a professional, data-driven revenue channel.
Target Audience
Primary customers are independent restaurants, restaurant groups, and growing brands in LATAM and Europe that want to professionalize their delivery channel and make it profitable, regardless of size.
Features
- Control Room dashboard consolidating five key operational indicators (cancellations, prep time, connectivity/stock, ticket and mix, ads and ranking) with assigned owners, thresholds, and action triggers
- Daily 10-minute operational standup ritual with three-layer reporting structure (daily, weekly, war room) to maintain operational discipline
- Menu availability tracking with item-level, shift-level, and branch-level comparison to identify stockout patterns and prevent lost sales
- Packaging cost analysis integrated into P&L management, with benchmarking (3-8% of ticket) and optimization strategies per dish
- Review, complaint, and incident management to protect app rankings and revenue
- Multi-app management across all major delivery platforms with regional specialists for LatAm, Europe, and the US