Pie offers a tax management app that provides real-time tax calculations, automated bookkeeping, and direct submission to HMRC, specifically designed for high earners and self-employed individuals. The app simplifies the tax filing process by consolidating multiple income streams and providing sector-specific tax assistance, reducing the complexity and time associated with tax returns.
Funding
Funding not disclosed
Founders
Product
Problem
Many high-earning and self-employed individuals find tax management complex and time-consuming due to multiple income streams, intricate tax regulations, and the burden of manual bookkeeping. Traditional methods or generic accounting software often lack the real-time insights and sector-specific assistance needed to optimize tax liabilities and ensure compliance. The impending closure of the UK government's self-assessment portal adds further urgency to finding a streamlined, digital solution.
Solution
Pie offers a mobile application designed to simplify tax management for high earners and self-employed individuals by providing real-time tax calculations, automated bookkeeping, and direct submission to HMRC. The app consolidates various income streams, automates bank feed categorization using a smart match feature, and offers sector-specific tax assistance through its "Tax Assistants." By providing a clear, up-to-date view of tax obligations and automating key processes, Pie aims to reduce the complexity and time associated with tax returns, ensuring users can easily manage their tax responsibilities and potentially identify refund opportunities. The platform also offers optional services such as a tax return check by experienced Tax Assistants or a complete "We do it for you" service.
Target Audience
The primary target audience includes high-earning individuals (£100k+) and self-employed professionals such as builders, freelancers, investors, delivery drivers, landlords, couriers, chefs, sole traders, taxi drivers, savers, and crypto traders.
Features
- Real-time tax calculations updated as income and expenses are entered.
- Automated bookkeeping with bank feed import and categorization.
- Smart match feature for automatic reconciliation of recurring transactions.
- Sector-specific Tax Assistants providing real-time advice and support.
- Direct submission of tax returns to HMRC.
- Support for multiple income streams and accounts.
- Optional tax return check service by experienced Tax Assistants.
- Optional "We do it for you" service for complete tax return preparation.
- Bank-level encryption and FCA regulation for data security.