Pie offers a browser extension that blocks unwanted ads while allowing users to earn cash rewards for viewing selected advertisements. This solution addresses the pervasive issue of intrusive advertising and data exploitation by providing a user-controlled, ad-free browsing experience alongside automatic coupon application and cashback rewards during online shopping.
Funding
$25M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Users are frequently interrupted by intrusive online advertisements that detract from their browsing experience and can compromise their privacy through data tracking. Existing ad-blocking solutions may not fully address these issues or offer users any direct compensation for the value they generate by viewing (or not viewing) ads.
Solution
Pie offers a browser extension and iOS app that blocks unwanted ads across the web and within the Safari browser, while also providing users with options to earn rewards for viewing selected, approved advertisements. The extension blocks pre-roll video ads, banner ads, and pop-up ads, creating a cleaner and faster browsing experience. Users can opt-in to "Rewards for Ads" to earn cash back for viewing a limited number of privacy-respecting ads from Pie's partners. The extension also includes a shopping feature that automatically finds and applies coupons and cash-back offers while users shop online.
Target Audience
Pie targets everyday internet users who are frustrated with intrusive advertising and seek a more private, rewarding browsing experience, as well as online shoppers looking to save money with automatic coupons and cash back.
Features
- Blocks YouTube, Twitch, and other website advertisements
- Cookie popup suppression to reduce website clutter
- Bypass for anti-adblock popups, preventing interruptions
- Optional "Rewards for Ads" program that pays users for viewing select advertisements
- Automatic coupon application using AI-powered technology
- Cash-back activation for purchases at partnered stores
- Mobile Safari ad blocking on iOS devices