The startup offers an advertising technology platform that enables brands to directly book social media influencers for paid collaborations through dedicated profile pages. This platform eliminates repetitive tasks such as budgeting, payment negotiations, and follow-ups, streamlining the influencer marketing process for businesses.
Funding
$210K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often face challenges in influencer marketing, including time-consuming tasks like budgeting, payment negotiations, and follow-ups, which can complicate the process of booking social media influencers for collaborations. The process of identifying and vetting appropriate influencers can also be inefficient and lack transparency.
Solution
PickMyAd is an advertising technology platform designed to streamline influencer marketing by enabling brands to directly connect with and book social media influencers through dedicated profile pages. The platform automates repetitive tasks such as budgeting, payment processing, and campaign follow-ups, simplifying the collaboration process. PickMyAd offers a searchable database of influencers across various categories, allowing brands to discover and connect with relevant content creators on platforms like Instagram and YouTube. The platform also provides tools for managing campaigns, tracking performance, and ensuring secure payments to influencers after content publication.
Target Audience
PickMyAd primarily targets brands and marketing agencies looking to streamline their influencer marketing efforts, as well as social media influencers seeking opportunities for paid collaborations.
Features
- Influencer discovery tool with search and filtering capabilities across categories like entertainment, fashion, food, and beauty
- Dedicated profile pages for influencers, showcasing their audience demographics and engagement metrics
- Campaign management dashboard for creating, tracking, and managing influencer collaborations
- Automated payment processing through secure methods, including credit cards, UPI, and NEFT
- KYC verification for brands to ensure trust and transparency in influencer partnerships
- Escrow system for secure payment release to influencers upon successful content publishing
- Communication tools for direct interaction and negotiation between brands and influencers
- Integration with social media platforms like Instagram and YouTube for performance tracking