Pickguru is a free-to-play social gaming platform that offers customizable sports prediction games, enabling users to engage in quick, low-touch gaming experiences. The platform enhances user acquisition and retention for bookmakers and publishers by integrating social sharing features and live leaderboards, driving ongoing customer engagement.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Bookmakers and publishers face challenges in acquiring new users and maintaining engagement on their platforms. Traditional methods often lack the appeal to attract a broad audience and fail to provide ongoing incentives for continued participation.
Solution
Pickguru offers a customizable, free-to-play social gaming platform designed to enhance user acquisition and retention for bookmakers and publishers. The platform provides a variety of quick, low-touch sports prediction games that are easily integrated into existing systems. By incorporating social sharing features, live leaderboards, and mini-league functionality, Pickguru fosters a competitive environment that encourages user referrals and repeat engagement. The platform also supports odds integration, ad integration, and bet slips, facilitating the commercialization of the gaming experience.
Target Audience
Pickguru primarily targets multi-channel bookmakers, publishers, and rights holders seeking to enhance user acquisition, engagement, and monetization through gamification.
Features
- Customizable free-to-play sports prediction games
- Social sharing features to drive user referrals
- Live leaderboards for real-time engagement tracking
- Mini-league functionality to foster competition
- Odds integration for seamless betting opportunities
- Ad integration for monetization
- Bet slips to facilitate commercial transactions
- Flexible game formats customized to align with any market and sporting event