Picarta provides an AI‑powered image geolocalization service that predicts the GPS coordinates of outdoor and aerial photographs, returning up to 100 ranked location candidates with confidence scores and metadata such as timestamp and camera details. Users can access the service via a web portal, REST API, or on‑premise deployment, with options for free, subscription, or enterprise usage.
Funding
Funding not disclosed
Founders
Product
Problem
Identifying the exact geographic location where a photograph was taken is difficult without GPS metadata, especially for user‑generated images, aerial photos, or images from moving platforms. This hampers verification of visual content, limits location‑based analysis, and creates challenges for industries that need precise georeferencing.
Solution
Picarta offers an AI‑driven image geolocalization service that predicts the GPS coordinates of any outdoor or aerial photograph. Users can upload images via the web interface, call a REST API, or deploy the model on‑premises for high‑volume or secure use cases. The system returns a ranked list of up to 100 candidate locations with confidence scores, as well as detailed metadata such as city, country, timestamp, and camera information. For aerial imagery, Picarta can also georeference images by providing corner and center coordinates when a reference GPS point is supplied. The platform supports both free and paid usage tiers, enabling casual users to test the service and professionals to integrate it into workflows at scale.
Target Audience
Primary customers include OSINT analysts, media verification teams, and researchers, as well as enterprises in agriculture, urban planning, disaster response, and any organization that needs reliable photo location data.
Features
- Vision‑transformer (ViT) based model delivering 44.8% accuracy within 1 km on benchmark datasets
- Web portal for instant image upload, optional area‑restriction drawing, and map visualization of top 100 predictions
- REST API returning up to 100 location candidates with confidence scores for seamless integration
- Offline/on‑premise deployment option for corporations and government agencies requiring private infrastructure
- Specialized aerial‑imagery mode that outputs GPS coordinates for image corners and center when reference data is provided
- Confidence scoring and metadata extraction (timestamp, camera details) to aid result validation