Phrasee utilizes AI-driven language generation to create tailored messaging for email marketing, push notifications, and social media platforms. The technology produces up to 2,500 brand-compliant message variants in 30 seconds, enhancing engagement and optimizing campaign performance through real-time audience insights.
Funding
Funding not disclosed
Founders
Product
Problem
Creative teams struggle to keep up with the demands of modern messaging across various channels, leading to bottlenecks in content creation and campaign development. Maintaining brand voice and compliance while scaling personalized messaging is challenging, often resulting in generic content and ad fatigue.
Solution
Jacquard provides an enterprise-grade platform that leverages AI-driven language generation to create brand-compliant messaging at scale. The platform's neuro-symbolic architecture combines probabilistic generation with deterministic rules, ensuring both creativity and control over brand tone and compliance. Jacquard's technology integrates directly into existing tech stacks via API, enabling real-time data exchange and continuous optimization. By automating the creation of high-volume, performance-driven copy, Jacquard frees creative teams to focus on strategy and higher-level creative work, resulting in increased engagement, reduced time to market, and lower operational costs.
Target Audience
Jacquard targets enterprise marketing teams and CRM professionals seeking to scale personalized, brand-compliant messaging across email, push notifications, SMS, and other channels.
Features
- Language²: Next-gen generative AI engine built for brands, combining AI agents and rule-based filters to generate thousands of message variants per brief.
- Neural²: Predictive AI engine trained on billions of data points to predict content effectiveness across languages, tones, and formats, identifying top-performing variants before deployment.
- Decisioning Engines (Contextual¹ and Optimise¹): Contextual¹ selects message variants based on user behavior and real-time audience signals; Optimise¹ dynamically tracks message engagement and automatically deploys the best variant.
- Brand language calibration: Ensures strict quality control and brand adherence with customizable brand language settings shaped by editorial standards and AI tone-of-voice analysis.
- Real-time API & data ingestion: Channel-agnostic API and webhooks enable immediate and continuous data exchange between Jacquard and leading customer engagement platforms.