Transforms discarded temple flowers into certified, handcrafted, charcoal-free incense products through a proprietary upcycling process called Flowercycling®. This approach reduces floral waste, supports over 300 marginalized women with fair employment, and offers sustainable, eco-friendly alternatives in the home fragrance market.
Funding
$11.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
DOFounders
Product
Problem
Temple offerings in India generate tons of floral waste daily, polluting rivers with pesticides and chemicals as discarded flowers decompose. Traditional disposal methods fail to address the environmental impact and potential resource value of this organic waste stream.
Solution
Phool transforms discarded temple flowers into handcrafted, charcoal-free incense and wellness products through its proprietary "Flowercycling®" process. By collecting floral waste from temples, Phool prevents significant amounts of pollutants from entering waterways. The company employs women from marginalized communities to upcycle the flowers into incense sticks, cones, and other home fragrance items. This approach provides sustainable, eco-friendly alternatives to traditional incense while also creating livelihoods for underserved populations.
Target Audience
The primary target audience includes environmentally conscious consumers seeking sustainable home fragrance and wellness products, as well as retailers and corporate clients interested in ethical and eco-friendly gifting options.
Features
- Proprietary Flowercycling® technology to upcycle floral waste into incense and wellness products
- Charcoal-free incense sticks and cones for a cleaner, healthier burn
- Wide range of fragrances inspired by traditional Indian scents and essential oils
- Mosquito repellent incense sticks and room sprays formulated without DEET
- Handcrafted by women from marginalized communities, providing fair employment
- Certified by Fair for Life-Fairtrade and Ecocert Organic & Natural
- Product offerings include incense sticks, incense cones, essential oils, and gift boxes