Phonic is a platform that enables the creation of audio and video surveys, allowing researchers to gather qualitative insights alongside traditional quantitative data. By facilitating unmoderated studies and automating transcription and sentiment analysis, Phonic addresses the inefficiencies of conventional survey methods, enhancing the depth and richness of collected feedback.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SGFounders
Product
Problem
Traditional survey methods often lack the depth of insight that can be gained from observing and hearing respondents, limiting the ability to capture nuanced feedback and understand user experiences fully. Analyzing qualitative data from conventional surveys can also be time-consuming and resource-intensive.
Solution
Phonic provides a platform for creating audio and video surveys, enabling researchers to collect qualitative insights alongside quantitative data. The platform supports unmoderated studies, allowing for hands-off data collection, and automates transcription, translation, and sentiment analysis to accelerate the analysis process. By capturing voice, video, and screen recordings, Phonic facilitates a richer understanding of user perspectives and behaviors, enhancing the depth and authenticity of collected feedback. The platform streamlines the entire research chain, from survey design to report generation, making qualitative research more scalable and efficient.
Target Audience
Phonic is designed for academic researchers, market research professionals, user experience (UX) researchers, and marketing teams seeking in-depth qualitative feedback from participants.
Features
- Audio, video, and screen recording capabilities within surveys
- Over 20 question types with skip logic and stimulus integration
- Automated transcription in 32 languages
- Free translation services for multilingual studies
- Sentiment and emotional analysis of responses
- Automated, manual, or hybrid response coding options
- Media-enabled reports and showreels with an intuitive, cloud-based video editor
- Unlimited media storage
- Integrations with third-party recruitment platforms
- UX testing feature to collect feedback on mockups, prototypes, and full applications