Phave
Phave is an AI-native marketing automation platform designed to replace legacy systems like Marketo, Pardot, Eloqua, and HubSpot. It creates per-person Playlists that dynamically order campaign sequences based on each individual's likelihood to achieve a stated objective, and supports plain-language campaign creation plus headless access via MCP or API. The platform's Maestro agent builds full campaigns from briefs, including email creation, design, timing, and trigger configuration.
- Marketing Technology
- Artificial Intelligence
- AI Agents
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Legacy marketing automation platforms rely on rules-based logic that cannot handle judgment or ambiguity, treating buyers as segments rather than individuals. In B2B, buying groups at accounts are what matter before and after the sale, but traditional MAPs focus primarily on leads, limiting effective account-based orchestration.
Solution
Phave provides AI-native marketing automation that replaces legacy platforms like Marketo, Pardot, Eloqua, and HubSpot. Every person receives their own Playlist — a sequence of campaign actions most likely to reach the marketer's objective, ordered and timed for that individual. Marketers can work at the speed of AI by describing campaigns, audiences, automations, and scoring in plain language, or go headless by connecting via MCP or API. The Maestro agent takes a brief and builds the full campaign, including emails, timing, and triggers, adapting when the brief doesn't match an existing template.
Target Audience
Primary customers are B2B marketing teams currently using legacy marketing automation platforms like Marketo, Pardot, Eloqua, or HubSpot who need account-based, AI-driven personalization at scale.
Features
- Per-person Playlists that dynamically order campaign sequences based on the individual's likelihood to achieve the stated objective, rather than static flowcharts
- Plain-language campaign creation covering audiences, automations, and scoring with no certification required
- Headless access via MCP or API for integration with external AI clients while maintaining governed operations
- Maestro AI agent that builds campaigns from briefs, handling email creation, design, timing, and trigger configuration
- AI scoring and predictive fit capabilities that scored 3.31 against 2.55 for the strongest incumbent in functional comparisons
- Orchestration and AI decisioning engine scoring 3.23 versus 1.87 for the best legacy competitor