Pharmapoc offers the POP (Pharmacies Observation Post) service, which captures point‑of‑sale observations in retail pharmacies across 21 emerging markets to provide sell‑out data and behavioral insights that traditional POS systems miss. The platform delivers KPI dashboards—covering market share, sales drivers, activity impact, and switch/leak analysis—enabling pharmaceutical manufacturers and brand managers to benchmark performance, identify growth opportunities, and quantify the effect of trade and sales‑force activities on retail sales.
Funding
$10.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Pharmaceutical brands often lack reliable sell‑out and behavioral data from retail pharmacies, making it difficult to assess market share, understand prescriber and pharmacist influence, and measure the impact of trade activities on sales performance.
Solution
Pharmapoc’s POP (Pharmacies Observation Post) captures point‑of‑sale observations across 21 emerging markets to generate sell‑out figures and behavioral insights that traditional POS systems miss. The service aggregates these observations into actionable KPIs such as market share, sales drivers, activity impact, and switch/leak rates. Brands can benchmark performance against competitors, identify growth opportunities, and quantify the effect of trade activities and sales‑force engagement. The data is delivered through an analytics platform that enables users to build specific action plans, track the impact of interventions, and make data‑driven decisions to grow retail sales.
Target Audience
Primary customers are pharmaceutical manufacturers and brand managers who need detailed retail‑channel intelligence to optimize sales, marketing, and trade strategies.
Features
- Direct observation of pharmacy transactions to capture sell‑out data where POS systems are incomplete
- Behavioral tracking of pharmacist recommendations, prescriber influence, and patient requests
- KPI dashboards covering market share, sales drivers, activity impact, and switch/leak analysis
- Comparative benchmarking against competitors and segment‑level performance insights
- Actionable levers and impact quantification to support targeted trade and sales‑force strategies
- Coverage across 21 emerging markets, providing a broad geographic view of retail pharmacy dynamics