PharmaForceIQ provides an AI-driven platform that integrates real-time data across multiple channels to identify healthcare professionals (HCPs) with eligible patients, optimizing engagement strategies based on individual preferences. This targeted approach enhances marketing efficiency by delivering personalized communications at the right time and through the most effective channels, ultimately increasing prescription rates and reducing media waste.
Funding
Funding not disclosed
Founders
Product
Problem
Pharmaceutical and biotechnology companies face challenges in efficiently reaching healthcare professionals (HCPs) who have eligible patients for specific medications or clinical trials. Traditional marketing approaches often result in wasted resources due to broad, untargeted communications and a lack of real-time insights into individual HCP preferences and patient needs. This can lead to lower prescription rates, slower clinical trial recruitment, and reduced return on investment for marketing campaigns.
Solution
PharmaForceIQ offers an AI-powered omnichannel engagement platform that enables pharmaceutical companies to identify and connect with HCPs who have eligible patients in real-time. The platform integrates data from various sources, including field, digital, and endemic channels, to provide a comprehensive view of each HCP's preferences and the patient landscape. By leveraging proprietary AI models and affinity data, PharmaForceIQ delivers personalized communications through the most effective channels, optimizing engagement strategies and improving prescription rates. The platform's "Next Best Action" methodology ensures that HCPs receive the right message at the right time, leading to more efficient marketing campaigns and better patient outcomes.
Target Audience
The primary target audience includes pharmaceutical and biotechnology companies, particularly marketing, sales, and medical affairs teams, seeking to improve HCP engagement, increase prescription rates, and expedite clinical trial recruitment.
Features
- Real-time HCP targeting based on multiple technical data integrations to increase data coverage and reduce time lag
- Multi-channel reach across digital platforms (endemic and non-endemic), Veeva, and peer-to-peer (P2P) platforms
- Proprietary channel, platform, and message affinity data powered by AI models
- Real-time deployment and measurement at the individual HCP level, tracking prescription lift and ROI
- Self-service campaign management platform with a central dashboard for marketing, sales, and Rx lift tracking
- Integration with Veeva and other industry-standard platforms
- AI-driven "Next Best Action" methodology for personalized HCP engagement