Petson offers veterinary insurance plans tailored for dogs and cats, including options for multi-pet households. They incentivize preventative care by providing a discount on insurance premiums for customers who subscribe to recommended pet food through their service. The company also adjusts insurance pricing based on the owner's documented experience with animal care.
Funding
Funding not disclosed
Founders
Product
Problem
Many pet owners face challenges in managing the costs of veterinary care and ensuring their pets receive optimal nutrition. Traditional pet insurance options may not fully address preventive health measures, and pet owners often juggle multiple services for insurance and dietary needs.
Solution
Petson provides comprehensive pet insurance for dogs and cats, coupled with an optional subscription-based food service that delivers tailored nutrition. Petson's insurance policies offer various coverage levels, including options for veterinary care, advanced diagnostics, and rehabilitation. The platform also factors in pet owner experience when determining insurance premiums, rewarding experienced owners with potential discounts. By integrating insurance with personalized nutrition plans, Petson aims to improve pet health outcomes while offering cost savings and convenience to pet owners.
Target Audience
Petson targets dog and cat owners who are seeking comprehensive and customizable insurance plans, as well as convenient access to tailored pet nutrition.
Features
- Customizable insurance plans with varying coverage levels (25,000, 60,000, 120,000, or 175,000 SEK) for veterinary care.
- Optional food subscription service providing tailored nutrition plans, with a 15% discount on the insurance premium.
- Flock insurance option for owners with 4-10 pets, offering a shared maximum coverage amount.
- Digital veterinary consultation included in all insurance plans.
- Coverage for veterinary care abroad (EU, Norway, Switzerland, and the UK).
- Discounts for young pets (under 18 months) and experienced pet owners.
- Free transfer of existing insurance policies without reservation for pets under 4 years old.
- Flexible deductible options, including fixed and variable amounts.