Petra Labs provides an enterprise platform that captures AI search queries, tracks multi‑touch interactions across digital channels, and applies custom market‑mix models to attribute AI‑influenced activity to pipeline and revenue. The solution includes real‑time attribution dashboards and an integrated AEO service that implements optimization recommendations for enterprise marketing teams.
Funding
Funding not disclosed
Founders
Product
Problem
Enterprises struggle to measure and attribute traffic generated by AI-driven search tools across multiple digital channels, making it difficult to connect this activity to actual pipeline growth and revenue.
Solution
Petra Labs offers an enterprise marketing platform that captures AI search queries, tracks multi‑touch interactions, and applies custom market‑mix modeling to attribute AI‑influenced activity to business outcomes. The platform aggregates data from blogs, research mentions, PR, and other channels, quantifying each source’s contribution to pipeline and closed revenue. Built‑in attribution dashboards surface insights such as the percentage of revenue driven by AI‑influenced content, enabling marketers to prioritize high‑impact tactics. In addition, Petra’s full‑stack AEO (AI‑search Engine Optimization) services execute the platform’s recommendations, turning insights into measurable growth. The solution functions as an AI‑search extension of the internal team, delivering end‑to‑end measurement, attribution, and execution.
Target Audience
Primary customers are enterprise marketing and growth teams that need to quantify AI‑search driven demand and align it with revenue targets.
Features
- Query capture engine that logs what buyers are asking AI across all digital touchpoints
- Multi‑touch attribution engine with custom market‑mix models linking AI search activity to pipeline and revenue
- Real‑time analytics dashboard showing channel‑level contribution percentages (e.g., blog, direct traffic, PR)
- Integrated AEO service layer that implements optimization recommendations on behalf of the client
- Cloud‑based platform that consolidates data from disparate sources into a unified view for enterprise marketers