Petra is an AI‑powered attribution platform that aggregates data from paid, earned, owned, and research channels to model how each touchpoint influences pipeline and closed‑deal revenue. It builds custom multi‑touch and market‑mix models, delivering real‑time dashboards and AI‑driven recommendations that help enterprise marketers allocate budgets, demonstrate ROI, and optimize AI‑enhanced search campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Enterprises struggle to connect AI-driven search and marketing activities across multiple channels to concrete revenue outcomes, making it difficult to justify spend and optimize campaigns.
Solution
Petra provides an AI-powered attribution platform that ingests data from paid, earned, owned, and research channels to model how each touchpoint influences pipeline and closed‑deal revenue. The system builds custom multi‑touch attribution and market‑mix models that translate AI search behavior into measurable business impact. Insights are delivered through an enterprise dashboard that surfaces the contribution of each channel, enabling marketers to allocate budgets more effectively and demonstrate ROI. Petra also offers full‑stack AEO (AI‑enabled optimization) consulting to implement recommendations and drive measurable growth.
Target Audience
Primary customers are enterprise B2B and B2C marketers and growth teams that run AI‑enhanced search and multi‑channel campaigns and need to quantify revenue impact.
Features
- Unified data ingestion from social, earned, owned, and research sources for comprehensive AI search activity tracking
- Custom multi‑touch attribution and market‑mix modeling that links channel interactions to pipeline and revenue outcomes
- Real‑time dashboards visualizing channel contribution percentages and AI‑influenced impressions
- AI‑driven recommendations with optional full‑stack AEO consulting for implementation and optimization
- Integration capabilities with existing marketing stacks and CRM systems for seamless data flow