Petalii connects small Colombian farmers with digital sales platforms to provide high-quality, affordable flowers and foliage directly to consumers. By utilizing technology to streamline the supply chain, the company enhances market access for farmers while ensuring fresh products reach customers efficiently.
Funding
$100K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small-scale Colombian flower farmers face challenges in accessing broader markets due to price volatility, lack of technical assistance, and limited access to financing. This restricts their ability to compete and sustain their livelihoods.
Solution
Petalii connects these small farmers directly with national and international markets through a technology-driven platform, ensuring fair prices and consistent demand for their products. By streamlining the supply chain and providing access to digital sales channels, Petalii empowers farmers to increase their income and expand their operations. The company offers a portfolio of flowers and foliage designed to meet diverse customer needs, focusing on quality and sustainability. Petalii's approach integrates agriculture with technology, creating an efficient and equitable ecosystem for both farmers and consumers. They provide fixed prices, technical training, and guarantee the purchase of the total production of their associated farmers.
Target Audience
Petalii's primary customers are consumers and businesses seeking high-quality, affordable flowers and foliage, as well as florists and event planners looking for a reliable supply chain.
Features
- Direct connection to national and international markets
- Streamlined supply chain management
- Fair pricing and guaranteed purchase of production for farmers
- Portfolio of flowers and foliage tailored to customer needs
- Focus on sustainable and responsible agricultural practices
- Digital sales platform for efficient market access