Perspiva provides a customer intelligence platform that transforms qualitative research into actionable go‑to‑market strategy for founders and CMOs.
Funding
Funding not disclosed
Founders
Product
Problem
Founders and CMOs often rely on gut feelings or raw survey data to make go‑to‑market decisions, resulting in vague insights, low response rates, and lengthy questionnaires that fail to directly inform positioning and messaging.
Solution
Perspiva offers a customer intelligence platform that turns qualitative research into actionable go‑to‑market strategy. Clients specify the decision they need to make, and Perspiva designs the study, collects responses via text, voice, or video without requiring respondents to install apps, and automatically reviews questions for bias. Within 48 hours the platform delivers a structured Customer Intelligence Report containing ranked themes, positioning, messaging architecture, and concrete recommendations, each linked to the original customer quotes. The service eliminates raw data hand‑offs, reduces survey length, and provides decision‑ready insights that can be directly acted upon by CMOs and founders.
Target Audience
Primary customers are founders, chief marketing officers, and product leaders who need fast, evidence‑based positioning and messaging for new products or market launches.
Features
- Custom study design aligned to specific business decisions
- Multi‑modal response collection (text, voice, video) with no app or account required for participants
- Automatic bias detection and question review to improve data quality
- Ranked thematic analysis linked to exact customer quotes for defensible insights
- Synthesized positioning and messaging architecture ready for immediate deployment
- Recommendations and next‑move guidance rather than raw dashboards
- Drop‑off and completion analytics to monitor response health