Persons of Impact builds data infrastructure for the nonprofit sector, aggregating and enriching data about people who support causes so mission-driven teams can compete more effectively for attention. The platform makes donor and supporter insights usable by nonprofit tools while ensuring shared learnings benefit all partners and proprietary data stays with the owning organization.
Funding
Funding not disclosed
Founders
Product
Problem
Nonprofits compete for public attention against far better-funded commercial companies, and winning that attention requires budget and talent that most mission-driven organizations are not set up to carry. Supporters are barraged with competing claims on their attention, making it increasingly difficult for nonprofits to identify, reach, and engage the people who might support their causes.
Solution
Persons of Impact is building a new kind of data layer for the nonprofit sector by aggregating and enriching data about the people who support causes, then making that data usable by the teams and tools that power mission-driven organizations. The platform operates on a shared-learning model: what the network learns about supporter behavior and preferences benefits every partner, while any data belonging to a specific partner remains with that partner. This enables nonprofits to access richer supporter intelligence without carrying the full cost of data acquisition and analysis themselves.
Target Audience
The primary customers are nonprofit organizations and mission-driven teams that need data infrastructure and supporter intelligence to improve their outreach and engagement efforts.
Features
- Aggregated data layer that consolidates supporter information across multiple nonprofit sources
- Enrichment capabilities that add depth to supporter profiles for more targeted outreach
- Data usability layer that integrates with existing nonprofit tooling and workflows
- Privacy-preserving architecture that keeps partner-specific data siloed while enabling shared insights
- Designed to help nonprofits compete for attention against better-funded commercial entities