Persona provides a Web3 Native Ads platform that utilizes on-chain data to target real crypto users across a curated network of decentralized applications. By enabling advertisers to connect with a verified audience and offering publishers non-intrusive, value-based advertising options, Persona enhances user engagement while maintaining privacy and data protection.
Funding
$200M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Web3 advertisers struggle to effectively target relevant users due to the pseudonymous nature of blockchain and the fragmentation of user data across various decentralized applications. Traditional advertising methods often lack the precision needed to reach specific crypto user segments, leading to wasted ad spend and low conversion rates. Publishers, on the other hand, seek non-intrusive advertising solutions that respect user privacy while generating revenue.
Solution
Persona offers a Web3 native advertising platform that leverages on-chain and off-chain data to connect advertisers with verified crypto users across a curated network of decentralized applications. The platform enables precise targeting based on wallet activity, smart contract interactions, NFT ownership, and dapp usage. Advertisers gain access to premium Web3 publishers and real-time performance analytics, while publishers can display value-based, non-intrusive ads with optional revenue sharing for their users. Persona's approach prioritizes user privacy and data protection, fostering a value exchange between advertisers, publishers, and users.
Target Audience
The primary target audience includes Web3 advertisers seeking to acquire and engage real crypto users, as well as Web3 publishers looking to monetize their platforms with privacy-focused advertising solutions.
Features
- On-chain and off-chain data aggregation for precise Web3 user targeting
- Curated network of high-quality decentralized application publishers
- Real-time performance tracking and attribution modeling
- Non-intrusive ad formats that respect user privacy
- Optional revenue sharing for publishers and end-users
- Design assistance for building effective ad campaigns
- Attribution tag to boost conversion rates