PERQ is a multifamily marketing platform that utilizes data-driven PPC management, conversational AI, and automated lead nurturing to enhance lead engagement and conversion rates. By capturing and converting low-cost leads, PERQ helps property management companies reduce their advertising expenses and improve occupancy rates with less manual effort.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Multifamily property management companies face challenges in efficiently managing and converting online leads into leases, often struggling with high advertising costs and time-consuming manual processes. Many leads are lost due to delayed engagement, lack of personalized communication, and the inability to effectively nurture prospects throughout the leasing cycle.
Solution
PERQ offers a multifamily marketing automation platform designed to capture and convert low-cost leads, reducing advertising expenses and improving occupancy rates. The platform combines data-driven pay-per-click (PPC) management, conversational AI, and automated lead nurturing to enhance lead engagement across multiple channels, including websites, SMS, Google, email, and phone calls. By automating early engagement, qualifying prospects, and providing personalized experiences, PERQ helps property management companies focus on agent-ready leads, streamlining the leasing process and improving overall marketing efficiency. The platform also provides analytics and reporting to track lead source attribution and optimize marketing strategies.
Target Audience
The primary target audience includes multifamily property owners and management companies seeking to improve lead generation, reduce advertising costs, and increase occupancy rates.
Features
- Data-driven PPC management to optimize advertising spend and capture low-cost leads
- Conversational AI chatbot that engages website visitors 24/7, answering questions and converting prospects
- Automated lead nurturing via SMS and email with personalized content based on prospect insights
- Cross-channel communication capabilities, including website, SMS, Google, email, and phone call integration
- Lead qualification and scoring to identify agent-ready prospects
- CRM integration for seamless data transfer and a clean CRM system
- Analytics and reporting to track lead source attribution and marketing performance
- Website personalization to create tailored experiences for each visitor
- Lead reactivation programs to re-engage lost leads in future leasing cycles