About PERQ

PERQ is a multifamily marketing platform that utilizes data-driven PPC management, conversational AI, and automated lead nurturing to enhance lead engagement and conversion rates. By capturing and converting low-cost leads, PERQ helps property management companies reduce their advertising expenses and improve occupancy rates with less manual effort.

```xml <problem> Multifamily property management companies face challenges in efficiently managing and converting online leads into leases, often struggling with high advertising costs and time-consuming manual processes. Many leads are lost due to delayed engagement, lack of personalized communication, and the inability to effectively nurture prospects throughout the leasing cycle. </problem> <solution> PERQ offers a multifamily marketing automation platform designed to capture and convert low-cost leads, reducing advertising expenses and improving occupancy rates. The platform combines data-driven pay-per-click (PPC) management, conversational AI, and automated lead nurturing to enhance lead engagement across multiple channels, including websites, SMS, Google, email, and phone calls. By automating early engagement, qualifying prospects, and providing personalized experiences, PERQ helps property management companies focus on agent-ready leads, streamlining the leasing process and improving overall marketing efficiency. The platform also provides analytics and reporting to track lead source attribution and optimize marketing strategies. </solution> <features> - Data-driven PPC management to optimize advertising spend and capture low-cost leads - Conversational AI chatbot that engages website visitors 24/7, answering questions and converting prospects - Automated lead nurturing via SMS and email with personalized content based on prospect insights - Cross-channel communication capabilities, including website, SMS, Google, email, and phone call integration - Lead qualification and scoring to identify agent-ready prospects - CRM integration for seamless data transfer and a clean CRM system - Analytics and reporting to track lead source attribution and marketing performance - Website personalization to create tailored experiences for each visitor - Lead reactivation programs to re-engage lost leads in future leasing cycles </features> <target_audience> The primary target audience includes multifamily property owners and management companies seeking to improve lead generation, reduce advertising costs, and increase occupancy rates. </target_audience> ```

What does PERQ do?

Where is PERQ located?

PERQ is based in Indianapolis, United States.

When was PERQ founded?

PERQ was founded in 2014.

How much funding has PERQ raised?

PERQ has raised 6000000.

Location

Indianapolis, United States

Founded

2014

Funding

6000000

Employees

68 employees

Major Investors

Poplar Ventures

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PERQ

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Executive Summary

perq.com 7K+

Crunchbase

Founded 2014 – Indianapolis, United States

Funding

Estimated Funding

$5M+

Major Investors

Poplar Ventures

Team (50+)

No team information available.

Company Description

Problem

Multifamily property management companies face challenges in efficiently managing and converting online leads into leases, often struggling with high advertising costs and time-consuming manual processes. Many leads are lost due to delayed engagement, lack of personalized communication, and the inability to effectively nurture prospects throughout the leasing cycle.

Solution

PERQ offers a multifamily marketing automation platform designed to capture and convert low-cost leads, reducing advertising expenses and improving occupancy rates. The platform combines data-driven pay-per-click (PPC) management, conversational AI, and automated lead nurturing to enhance lead engagement across multiple channels, including websites, SMS, Google, email, and phone calls. By automating early engagement, qualifying prospects, and providing personalized experiences, PERQ helps property management companies focus on agent-ready leads, streamlining the leasing process and improving overall marketing efficiency. The platform also provides analytics and reporting to track lead source attribution and optimize marketing strategies.

Features

Data-driven PPC management to optimize advertising spend and capture low-cost leads

Conversational AI chatbot that engages website visitors 24/7, answering questions and converting prospects

Automated lead nurturing via SMS and email with personalized content based on prospect insights

Cross-channel communication capabilities, including website, SMS, Google, email, and phone call integration

Lead qualification and scoring to identify agent-ready prospects

CRM integration for seamless data transfer and a clean CRM system

Analytics and reporting to track lead source attribution and marketing performance

Website personalization to create tailored experiences for each visitor

Lead reactivation programs to re-engage lost leads in future leasing cycles

Target Audience

The primary target audience includes multifamily property owners and management companies seeking to improve lead generation, reduce advertising costs, and increase occupancy rates.