About Perpetua

Perpetua Labs offers retail media optimization software that utilizes AI-driven automation to enhance advertising performance across platforms like Amazon and Walmart. The solution enables brands to efficiently create, execute, and optimize ad campaigns, ensuring precise targeting and measurable growth in sales and market share.

```xml <problem> Brands selling on online marketplaces like Amazon and Walmart face challenges in efficiently managing and optimizing their advertising campaigns. Manually creating, executing, and adjusting campaigns across multiple platforms is time-consuming and complex, hindering optimal ad performance and sales growth. </problem> <solution> Perpetua Labs offers an AI-powered retail media optimization platform designed to automate and enhance advertising performance for brands selling on e-commerce marketplaces. The platform streamlines the creation, execution, and optimization of ad campaigns across platforms like Amazon and Walmart. By leveraging advanced automation and machine learning algorithms, Perpetua ensures precise targeting, efficient ad spend, and measurable growth in sales and market share. The platform enables users to set strategic objectives, such as growth, profitability, or brand awareness, and then relies on its ad engine to execute those objectives tactically. </solution> <features> - AI-driven automation for campaign creation, execution, and optimization - Customizable, smart recommendations for efficient ad spend - Contextual, conversion-based bidding algorithms to maximize ROI - Cross-channel and marketplace performance measurement - Enterprise-level reporting for comprehensive business and product performance analysis - Customizable dashboards to visualize key performance indicators - Integration with Amazon, Walmart, and other marketplaces - Automated budget adjustments based on performance </features> <target_audience> The primary target audience includes brands and agencies selling products on online marketplaces such as Amazon and Walmart, who are looking to improve advertising efficiency and drive sales growth. </target_audience> ```

What does Perpetua do?

Where is Perpetua located?

Perpetua is based in San Francisco, United States.

When was Perpetua founded?

Perpetua was founded in 2016.

How much funding has Perpetua raised?

Perpetua has raised 4000000.

Location

San Francisco, United States

Founded

2016

Funding

4000000

Employees

118 employees

Major Investors

S28 Capital

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Perpetua

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Executive Summary

perpetua.io 20K+

Crunchbase

Founded 2016 – San Francisco, United States

Funding

Estimated Funding

$3M+

Major Investors

S28 Capital

Team (100+)

No team information available.

Company Description

Problem

Brands selling on online marketplaces like Amazon and Walmart face challenges in efficiently managing and optimizing their advertising campaigns. Manually creating, executing, and adjusting campaigns across multiple platforms is time-consuming and complex, hindering optimal ad performance and sales growth.

Solution

Perpetua Labs offers an AI-powered retail media optimization platform designed to automate and enhance advertising performance for brands selling on e-commerce marketplaces. The platform streamlines the creation, execution, and optimization of ad campaigns across platforms like Amazon and Walmart. By leveraging advanced automation and machine learning algorithms, Perpetua ensures precise targeting, efficient ad spend, and measurable growth in sales and market share. The platform enables users to set strategic objectives, such as growth, profitability, or brand awareness, and then relies on its ad engine to execute those objectives tactically.

Features

AI-driven automation for campaign creation, execution, and optimization

Customizable, smart recommendations for efficient ad spend

Contextual, conversion-based bidding algorithms to maximize ROI

Cross-channel and marketplace performance measurement

Enterprise-level reporting for comprehensive business and product performance analysis

Customizable dashboards to visualize key performance indicators

Integration with Amazon, Walmart, and other marketplaces

Automated budget adjustments based on performance

Target Audience

The primary target audience includes brands and agencies selling products on online marketplaces such as Amazon and Walmart, who are looking to improve advertising efficiency and drive sales growth.