Perpetua Labs offers retail media optimization software that utilizes AI-driven automation to enhance advertising performance across platforms like Amazon and Walmart. The solution enables brands to efficiently create, execute, and optimize ad campaigns, ensuring precise targeting and measurable growth in sales and market share.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands selling on online marketplaces like Amazon and Walmart face challenges in efficiently managing and optimizing their advertising campaigns. Manually creating, executing, and adjusting campaigns across multiple platforms is time-consuming and complex, hindering optimal ad performance and sales growth.
Solution
Perpetua Labs offers an AI-powered retail media optimization platform designed to automate and enhance advertising performance for brands selling on e-commerce marketplaces. The platform streamlines the creation, execution, and optimization of ad campaigns across platforms like Amazon and Walmart. By leveraging advanced automation and machine learning algorithms, Perpetua ensures precise targeting, efficient ad spend, and measurable growth in sales and market share. The platform enables users to set strategic objectives, such as growth, profitability, or brand awareness, and then relies on its ad engine to execute those objectives tactically.
Target Audience
The primary target audience includes brands and agencies selling products on online marketplaces such as Amazon and Walmart, who are looking to improve advertising efficiency and drive sales growth.
Features
- AI-driven automation for campaign creation, execution, and optimization
- Customizable, smart recommendations for efficient ad spend
- Contextual, conversion-based bidding algorithms to maximize ROI
- Cross-channel and marketplace performance measurement
- Enterprise-level reporting for comprehensive business and product performance analysis
- Customizable dashboards to visualize key performance indicators
- Integration with Amazon, Walmart, and other marketplaces
- Automated budget adjustments based on performance