Permanent is a digital platform that connects foodservice and consumer packaged goods (CPG) companies directly with farmers, enabling them to source regenerative and organic produce at farm-direct prices. This approach eliminates supply chain inefficiencies, reduces costs, and enhances transparency in procurement by allowing clients to purchase harvested-to-order products directly from over 50 growers.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BTFounders
Product
Problem
Foodservice and consumer packaged goods (CPG) companies face challenges in sourcing regenerative and organic produce due to supply chain inefficiencies and lack of transparency, leading to increased costs and limited access to farm-direct pricing. Traditional procurement methods often involve speculation, inventory waste, and opaque pricing structures.
Solution
Permanent is a digital platform that directly connects foodservice and CPG companies with farmers, enabling them to source regenerative and organic produce at farm-direct prices. By eliminating intermediaries, Permanent enhances supply chain transparency and reduces costs, allowing clients to purchase harvested-to-order products directly from a network of growers. The platform facilitates access to a variety of produce, including fruits, vegetables, and mushrooms, with options for whole, pre-cut, and Individually Quick Frozen (IQF) formats. Permanent also supports farmers in transitioning to organic and adopting regenerative practices, fostering a more sustainable and transparent food system.
Target Audience
The primary target audience includes foodservice companies and consumer packaged goods (CPG) companies seeking to source regenerative and organic produce directly from farmers at competitive prices.
Features
- Direct sourcing from over 50 growers, offering a wide selection of regenerative, organic, and transitioning organic produce.
- Farm-direct pricing model that eliminates markups associated with traditional supply chains.
- Harvested-to-order procurement, reducing waste and ensuring product freshness.
- Options for whole, pre-cut, and IQF produce formats to meet diverse customer needs.
- Support for various certifications, including Regenerative, Organic, Transitioning Organic, BIPOC-owned, Women-owned, and California-grown.
- Daily shipping to Los Angeles, San Francisco, and nationally.
- Consolidated delivery options for efficient logistics.