Perkpal provides B2B2C brands with a platform to create direct communication channels with end customers using QR‑based incentives and digital collectibles. By embedding QR codes, brands can gather first‑party data, gain real‑time insights, and deliver personalized loyalty experiences that turn purchasers into advocates. The solution enables seamless cross‑brand collaborations while driving engagement, loyalty, and incremental sales.
Funding
Funding not disclosed
Founders
Product
Problem
Brands that sell through partner retailers often lack direct contact with the end consumer, making it difficult to collect first‑party data, personalize experiences, and foster long‑term loyalty. Without a direct channel, marketing efforts rely on third‑party data and generic incentives, limiting engagement and cross‑brand collaboration.
Solution
Perkpal provides a platform that lets B2B2C brands embed QR‑based incentives into product packaging or point‑of‑sale materials, creating a direct communication link with the purchaser. When consumers scan the QR code, they receive a digital collectible that serves as both a reward and a persistent identifier for the brand. The platform captures the interaction data, enabling brands to build first‑party customer profiles and deliver personalized messages, offers, and loyalty programs. Brands can also share or trade collectibles across partner ecosystems, opening new cross‑brand promotional opportunities. Ongoing analytics give marketers insight into consumer behavior, allowing data‑driven campaign optimization and increased repeat purchase rates.
Target Audience
Primary customers are consumer goods brands, retailers, and manufacturers that sell through partner channels and seek direct, data‑rich relationships with end users.
Features
- QR code integration that triggers issuance of unique digital collectibles upon consumer scan
- Real‑time data capture and first‑party customer profile building for targeted marketing
- Customizable loyalty and reward mechanics tied to collectible ownership and activity
- Cross‑brand collectible exchange framework enabling collaborative promotions between partner brands
- Dashboard with engagement metrics, redemption tracking, and insight analytics