David Van Alphen
Founder
Performance Supply is a wholesale marketplace that consolidates performance nutrition products from multiple brands into a single e‑commerce platform for elite sports teams. The service lets organizations browse, order, and manage inventory across all suppliers with one checkout and unified invoicing, while offering product discovery tools and reporting to streamline procurement and budgeting.
Raised to date
$2.1MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founder
Sports teams and athletic departments must source performance nutrition products from multiple vendors, each with separate ordering systems, invoices, and product catalogs. This fragmented procurement process creates administrative overhead, delays restocking, and makes it difficult to discover new suitable products.
Performance Supply operates a centralized wholesale marketplace tailored for elite sports organizations. By aggregating a curated portfolio of nutrition brands onto a single e‑commerce platform, the service enables teams to browse, order, and manage inventory across all suppliers through one interface. The platform consolidates billing into a single invoice, streamlining accounting and reducing administrative effort. Integrated product discovery tools surface new items that match team nutrition protocols, helping coaches and staff expand their fueling options without additional vendor outreach. Order history and reporting features provide visibility into spend and usage patterns, supporting better budgeting and supply planning.
Primary customers are collegiate, professional, and high‑performance sports programs that manage nutrition procurement for athletes across multiple teams and facilities.