Percus offers a dynamic video personalization platform that helps businesses communicate complex financial information and product benefits to customers. The platform creates tailored video content to improve customer understanding, drive engagement, and enhance key business metrics like conversion and retention.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle to effectively communicate complex financial information and product benefits to their customers, leading to low engagement and comprehension. Traditional static documents like PDFs fail to capture user attention and often result in information being overlooked, hindering informed decision-making and impacting key business metrics such as conversion and retention.
Solution
Percus provides a dynamic video personalization platform designed to enhance customer communication and engagement across various industries. The platform enables businesses to create tailored video content that addresses individual customer needs and circumstances, improving clarity and impact. By leveraging personalized audiovisuals, Percus helps companies explain complex financial products, account statuses, and benefits in an easily digestible format. This approach aims to increase customer understanding, drive desired actions, and ultimately improve business outcomes like conversion rates and customer loyalty.
Target Audience
The primary target audience includes financial institutions such as pension administrators, banks, and insurance companies seeking to improve customer engagement and communication effectiveness.
Features
- Dynamic video generation engine for personalized customer communications.
- Content delivery via email notifications and integration into client virtual portals.
- Data-driven personalization to tailor video narratives based on individual user attributes and financial data.
- Support for multiple languages and accessibility features, including subtitles and text-to-speech compatibility.
- Analytics dashboard to track video viewership, engagement metrics, and conversion performance.
- End-to-end project management, including creative development, scriptwriting, and technical implementation.
- Secure handling of customer data, ensuring information remains within the client's secure environment.