The startup offers an automated digital advertising audit tool that tracks bid strategies and aggregates key performance indicators across multiple pay-per-click campaigns. This platform enables agencies and brands to optimize their advertising spend by providing actionable insights for improved account management.
Funding
$640K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital advertising campaigns often suffer from hidden inefficiencies across multiple media platforms, leading to wasted ad spend and suboptimal return on investment (ROI). Identifying and rectifying these issues requires collating data from disparate sources and expertise in digital media execution.
Solution
Percept offers a platform that enables media teams to collate data from multiple media platforms, identify inefficiencies, and optimize digital advertising campaigns. The platform provides actionable insights to reduce waste and increase performance across search, social, and display advertising. By combining a powerful platform with an experienced team of digital media experts, Percept helps brands and agencies maximize the impact of their digital ad spend.
Target Audience
The primary target audience includes media teams within agencies and brands seeking to improve the performance and ROI of their digital advertising campaigns.
Features
- Data collation from multiple media platforms (Search, Social, Display)
- Identification of hidden inefficiencies in digital campaigns
- Actionable insights for improved account management
- Independent verification of improved digital campaign performance
- Expertise in paid search, paid social, and programmatic advertising
- Brand safety insights to ensure ads appear alongside appropriate content