Pēq offers an OmniChannel Performance Platform for CPG and retail brands to measure, optimize, and forecast sales impact across retail media, paid media, and in‑store activations. The platform tracks incremental ROAS for each marketing dollar, consolidates scattered channel data into a single source of truth, and uses historical performance to generate predictive insights that help brands allocate spend more efficiently and capture market share.
Funding
Funding not disclosed
Founders
Product
Problem
Consumer packaged goods (CPG) and retail brands often struggle to attribute sales to specific marketing activities because data from retail media, paid media, and in‑store activations are siloed and lack a unified measurement framework. This fragmentation leads to inefficient spend allocation and difficulty proving incremental return on ad spend (ROAS).
Solution
Pēq offers an OmniChannel Performance Platform that consolidates data from all marketing touchpoints into a single source of truth. The platform quantifies incremental lift for each dollar spent across retail media, paid media, and in‑store activations, delivering clear incremental ROAS metrics. By applying predictive analytics to historical performance data, Pēq generates forecasts that help marketers prioritize high‑impact channels and capture market share. The unified view enables faster optimization cycles and confidence in spend decisions, turning complex, multi‑channel marketing into measurable growth.
Target Audience
Primary customers are CPG manufacturers and retail brands that manage multi‑channel marketing budgets and need precise attribution to optimize spend and drive sales growth.
Features
- Integrated data aggregation that harmonizes retail media, paid media, and in‑store activation data into one platform
- Incremental lift measurement engine providing dollar‑level ROAS attribution for each marketing activation
- Predictive insight models that convert years of performance history into forward‑looking sales forecasts
- Dashboard visualizations that highlight spend efficiency, identify wasted spend, and surface growth opportunities
- Portfolio‑wide reporting that supports cross‑channel optimization and strategic budgeting