The startup offers a technical recruiting and data analytics platform that standardizes and enhances the searchability of personnel profiles across various sectors, including sales, marketing, and talent acquisition. By providing data-driven insights, the platform enables organizations to efficiently identify and resolve identity discrepancies in recruiting and market research processes.
Funding
$54.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many organizations struggle with incomplete or inaccurate data in their CRM, sales, marketing, and recruiting systems, leading to inefficiencies and missed opportunities. Identifying and resolving discrepancies across various platforms is a time-consuming and complex process.
Solution
People Data Labs (PDL) provides a suite of data enrichment and search APIs that enable businesses to build compliant and scalable data solutions. PDL specializes in collecting, standardizing, and refreshing person and company data to enhance existing datasets. The platform offers tools to enrich profiles with up-to-date information, search for specific individuals or companies based on various criteria, and identify potential leads. PDL's APIs can be integrated into existing workflows via RESTful APIs, SDKs, data sharing platforms like Snowflake and Databricks, and integrations with tools like Zapier and Make.
Target Audience
PDL's primary customers include HR tech companies, sales and marketing teams, investment research firms, and organizations focused on fraud and identity verification.
Features
- **Person Enrichment API:** Enhances existing profiles with up-to-date data points using name, location, email, education, work history, and social profiles.
- **Company Enrichment API:** Retrieves insights from a company dataset using name, website, location, social profiles, and ticker symbols.
- **Person Search API:** Enables searching for individuals based on various criteria.
- **Company Search API:** Enables searching for companies based on various criteria.
- **IP Enrichment API:** Turns anonymous website visitors into identified leads by matching IP addresses to company and person data.
- **Autocomplete API:** Provides suggestions for job titles, skills, and company names.
- **Cleaner APIs:** Standardizes and cleans existing data.
- **Data License Feeds:** Provides custom data feeds delivered via AWS, GCP, or Snowflake.
- **Integrations:** Connects PDL data with existing systems like Salesforce, Zapier, and Make.
- **SDKs:** Provides libraries for Python, JavaScript, Ruby, Go, and Rust for easy integration.