Penenza provides a Buy Now Pay Later (BNPL) and crowdlending platform that enables B2B sellers to offer deferred payment options, allowing their customers to pay in installments while the sellers receive full payment upfront. This service addresses cash flow challenges for businesses by increasing sales volume and customer retention without the risk of delayed payments.
Funding
Funding not disclosed
Founders
Product
Problem
Many B2B sellers face challenges in scaling sales due to buyers' limited immediate capital, leading to lost deals and slower growth. Buyers often seek extended payment terms, which can strain the seller's cash flow and increase the risk of delayed payments.
Solution
Penenza offers a Buy Now Pay Later (BNPL) platform tailored for B2B transactions, enabling sellers to provide installment payment options to their customers. Sellers receive the full payment upfront from Penenza's lending partners, while buyers can repay the debt in installments over a defined period. This arrangement allows sellers to increase sales volume, improve customer retention, and offer a competitive advantage by providing flexible payment terms without assuming the risk of delayed payments. Penenza compensates lending partners for interest on installments or deferrals to buyers.
Target Audience
The primary target audience includes B2B sellers across various industries looking to increase sales, improve customer loyalty, and offer competitive financing options, as well as sole traders and businesses seeking flexible payment terms for their purchases.
Features
- Installment plans up to 6 months for buyers.
- Upfront payment to sellers for each deal.
- Integration for both online and offline sales channels.
- Commission-based model, dependent on monthly turnover.
- Options for sellers to incorporate the commission into the product price or absorb it.
- Customer retention through ongoing installment plans.
- Increased average transaction value.