Pendula is a customer engagement platform that facilitates two-way communication through SMS, email, instant messaging, and other channels directly from Salesforce or Zuora. By integrating with over 80 applications, it enables businesses to create personalized customer experiences and optimize engagement strategies based on real-time data insights.
Funding
$21.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to create personalized and engaging customer experiences across multiple communication channels, leading to decreased customer satisfaction and retention. Siloed data and disparate systems hinder the ability to deliver timely and relevant messages, resulting in missed opportunities for meaningful interactions.
Solution
Pendula offers a customer engagement platform that unifies communication channels, including SMS, email, RCS, WhatsApp, and push notifications, enabling businesses to orchestrate personalized customer journeys. The platform integrates with over 80 applications, including Salesforce and Zuora, to leverage real-time data and consolidated customer highlights. Pendula's Experience & Workflow Studio provides a drag-and-drop interface for designing and automating customer interactions, while the Intelligence Suite uses AI to analyze data and personalize automation solutions. The Customer Data Suite allows users to manage and sort data for hyper-personalized communications, and the Business Intelligence Dashboard provides real-time campaign insights for data-driven strategy. By connecting all customer channels and enhancing them with data-driven insights and AI, Pendula empowers businesses to engage, retain, and delight modern customers at scale.
Target Audience
Pendula targets enterprise marketing and customer experience teams across various industries, including telecommunications, utilities, education, health, and retail, seeking to improve customer engagement and retention.
Features
- Multi-channel engagement hub supporting SMS, RCS, email, push notifications, and WhatsApp
- Experience & Workflow Studio with drag-and-drop functionality for designing customer journeys
- Integration Hub connecting with over 80 applications, including Salesforce and Zuora
- Customer Data Suite for managing and segmenting customer data
- Business Intelligence Dashboard providing real-time campaign insights
- Intelligence Suite leveraging AI for personalized automation solutions
- Retention Optimisation Suite to tailor, track and boost Customer Lifetime Value
- White-label solutions for customer engagement capabilities