Pendella provides a white-labeled, fully digital platform for individual life and disability insurance, enabling employees to secure coverage in under 10 minutes without administrative costs or payroll deductions. The platform utilizes AI-driven underwriting to deliver personalized policy recommendations, addressing the gap in financial protection for employees and consumers.
Funding
$10.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.





EL+3Founders
Product
Problem
Many employees lack adequate life and disability insurance coverage due to the complexities and costs associated with traditional enrollment processes. Existing methods often involve extensive paperwork, administrative overhead, and payroll deductions, creating barriers to access and leaving a significant protection gap.
Solution
Pendella offers a white-labeled, fully digital platform that simplifies the process of securing individual life and disability insurance. The platform enables employees and consumers to obtain personalized policy recommendations and coverage in under 10 minutes, entirely online. By leveraging AI-driven underwriting and a streamlined digital experience, Pendella eliminates administrative burdens, removes the need for payroll deductions, and provides access to a range of insurance products from top-rated carriers. The platform integrates seamlessly into existing benefits strategies, offering a convenient and efficient way to provide important financial protection.
Target Audience
Pendella primarily targets Professional Employer Organizations (PEOs), enrollment firms, employers, and brokers seeking to offer individual life and disability insurance as part of their benefits package.
Features
- White-labeled platform customizable to match existing branding
- AI-powered recommendation engine for personalized policy options
- Fully digital application and approval process completed in minutes
- Access to a variety of life and disability insurance products from multiple carriers
- Advanced reporting and tracking capabilities
- Marketing materials and lead nurturing support
- No administrative costs, payroll deductions, or case management required