PeerLogix

PeerLogix provides real‑time, household‑level OTT viewership data by embedding proprietary collectors directly into streaming signals across 200,000+ titles on major platforms.

Updated 2 months ago

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Advertisers, content owners, and investors lack direct, real-time data on what households are actually watching across the fragmented OTT ecosystem, relying instead on delayed surveys or limited panel measurements that miss granular viewing behavior.

Solution

PeerLogix captures household-level OTT viewership by embedding proprietary collectors directly into the streaming signal of virtually every major platform. The system observes raw frame events from millions of households, matches them to a curated catalog of over 200,000 titles, and enriches the signals with consented demographic and intent data. Processed data are refreshed every 60 seconds and delivered via API, CSV, or direct integration with DSPs, CDPs, and cloud storage. Derived proprietary scores—Niche Attractor, Subscription Driver, Churn Reducer, and Regional Outperformer—translate raw viewership into actionable insights for targeting, licensing, and market forecasting. Clients receive anonymized, aggregated audience segments and trend reports that serve as a real-time, data‑as‑a‑service feed for advertising, programming, and investment decisions.

Target Audience

Primary customers are advertisers seeking precise household targeting, OTT content owners and distributors needing title performance and licensing insights, and investors requiring forward‑looking streaming demand signals.

Features

Real-time observation of OTT streams across 200,000+ premium titles on virtually all major platforms
Household-level viewership captured at source, avoiding surveys or extrapolation panels
10+ year historical catalog with high match confidence (≈0.99) for series, episodes, and films
Enrichment with licensed demographic, lifestyle, and intent attributes for audience segmentation
Proprietary scores (Niche Attractor, Subscription Driver, Churn Reducer, Regional Outperformer) derived from decade‑long viewership data
Daily refreshed data with a 60‑second cadence, delivered via API, CSV, or direct feed to DSPs/CDPs/S3
Geographic granularity to country and DMA, covering 70M+ US households and 174 countries