The startup operates a market research platform that automates data collection and analysis, providing clients with tailored reports and real-time insights through a centralized dashboard. By enhancing the research process with human expertise where it adds value, the platform enables businesses to efficiently access and cross-filter customer experience data.
Funding
$350K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods can be time-consuming and costly, often requiring significant manual effort for data collection, analysis, and report generation. This can delay insights and limit the ability of businesses to react quickly to changing market conditions. Furthermore, ensuring data quality and extracting actionable insights from open-ended survey responses can be challenging.
Solution
Peekator is a quantitative survey platform that leverages AI workflows to automate and streamline the entire market research process, from questionnaire creation to data analysis and reporting. The platform employs a hybrid approach, combining DIY survey tools with panel solutions to provide efficient primary research. By automating tasks such as data coding, report generation, and identifying key insights, Peekator enables agencies and businesses to focus on strategic decision-making rather than manual data processing. The platform also incorporates data quality checks to ensure reliable and trustworthy results.
Target Audience
Peekator primarily targets market research agencies, insights professionals, and businesses seeking to improve the efficiency and effectiveness of their quantitative research efforts.
Features
- Conversational AI: Asks follow-up questions based on respondent answers, simulating a real conversation for deeper insights.
- AI Coding: Automatically categorizes large volumes of text data from open-ended responses into actionable insights.
- AI PPT Report: Generates editable PowerPoint presentations from survey data with a single click.
- AI Recommendations: Analyzes data and suggests tailored action points and next steps based on user-defined AI roles.
- Campaign Feature: Distributes surveys via email or SMS, tracks open and response rates, and personalizes messages.
- Data Quality Guarantee: Employs 13 technical and human checks throughout the survey process, offering a money-back guarantee if data quality standards are not met.
- End-to-End Platform: Provides tools for questionnaire creation, data collection, and real-time analysis within a single platform.
- Survey Distribution: Ability to send surveys directly from the platform via email or SMS to contact lists.