Peekage is a B2B insight technology platform that utilizes targeted at-home product trials to generate proprietary consumer insights for brands. This approach enables companies to optimize product development, enhance marketing strategies, and drive sales by directly engaging with a diverse community of consumers.
Funding
$120K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer brands often struggle to gather timely and representative feedback on their products during development and after launch. Traditional market research methods can be slow, expensive, and may not accurately reflect the preferences of a diverse consumer base. This lack of direct consumer insight can lead to suboptimal product development, ineffective marketing strategies, and missed opportunities for retail growth.
Solution
Peekage offers a B2B platform that facilitates targeted at-home product trials, providing brands with proprietary consumer insights. The platform enables companies to engage directly with a diverse community of consumers, gathering feedback on product concepts, formulas, packaging, pricing, and messaging. By leveraging this direct engagement, brands can optimize product development, refine marketing strategies, increase brand awareness, drive sales, and boost retail velocity. Peekage streamlines the entire process, from recruitment and fulfillment to data collection and analysis, allowing brands to focus on perfecting their products and maximizing market impact.
Target Audience
Peekage primarily serves marketing teams, product and innovation teams, shopper marketing teams, and R&D departments within consumer brands seeking to enhance awareness, drive sales, optimize product development, and increase retail velocity.
Features
- Targeted at-home product trials with a diverse community of over 5 million consumers in North America
- In-home product testing for optimizing product concepts, formulas, taste, packaging, and pricing
- Digital product sampling campaigns to increase brand awareness, boost sales, and collect product reviews
- Geo-targeting capabilities to support new product launches or key retailers through digital sampling programs
- AI-powered study optimization to generate actionable insights without the need for in-house data scientists
- Comprehensive platform for recruitment, fulfillment, data collection, and analysis
- Ratings, reviews, and social media UGC collection to build shopper trust and drive advocacy
- Access to over 200 shopper attributes and consumption habits for precise audience segmentation