Pear provides a platform that connects consumer packaged goods (CPG) advertisements directly to over 3,000 retailers, utilizing real-time inventory scanning to ensure accurate product availability. This technology addresses the issue of shopper drop-off by creating seamless, one-click paths to purchase, enhancing the retail marketing strategy for brands.
Funding
$18.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer packaged goods (CPG) brands struggle to connect online advertisements with real-time product availability at retail locations, leading to broken purchase paths and shopper drop-off. Traditional methods rely on outdated point-of-sale data, failing to reflect current inventory levels across a diverse range of retailers. This disconnect diminishes marketing ROI and frustrates consumers seeking immediate purchase options.
Solution
Pear provides a retail ecommerce enablement platform that connects CPG brands directly to over 3,000 retailers and 165,000+ stores through real-time inventory scanning. This technology creates seamless, one-click paths to purchase from brand websites, shoppable media, and digital ads, directing shoppers to retailers with in-stock products. Pear's platform consolidates the shopper journey, providing a unified data backend and enabling a true retail ecommerce strategy. By dynamically linking advertisements to retailer carts, Pear eliminates shopper drop-off and maximizes marketing budget efficiency. The platform also offers click-level data, providing brands with full-funnel visibility into shopper engagement and campaign performance.
Target Audience
Pear's primary customers are consumer packaged goods (CPG) brands looking to improve their retail marketing strategy, increase sales velocity, and gain better visibility into shopper behavior.
Features
- Daily inventory scanning across 3,000+ retailers and 165,000+ stores using proprietary online sources
- "Buy Near You" functionality embedded directly onto product pages and store locators
- Shoppable media solutions that dynamically drive shoppers to retailer carts from digital ads in a single click
- Consolidated platform for managing onsite and offsite shoppable experiences
- Click-level data capture for real-time insights into campaign performance and shopper behavior
- Integration with ad platforms for custom audience building and campaign optimization
- Direct-to-cart links that create one-click purchase experiences from ads or owned content
- Shoppable recipes functionality to drive retail ecommerce purchases from recipe pages