Parlay provides a payment solution that allows buyers to convert annual software contracts into monthly payments while paying sellers the full contract amount upfront. This approach addresses the issue of rigid payment terms that often deter potential customers, enabling sellers to capture more revenue and buyers to maintain cash flow flexibility.
Funding
Funding not disclosed
Founders
Product
Problem
Many software vendors require annual contracts, which can deter potential customers who prefer the flexibility of monthly payments. This inflexibility can lead to lost sales and limit a buyer's ability to manage cash flow effectively.
Solution
Parlay offers a payment solution that allows buyers to pay for annual software contracts in monthly installments while ensuring that sellers receive the full contract value upfront. This approach provides buyers with the payment flexibility they desire, enabling them to better manage their cash flow. Simultaneously, it allows sellers to close more deals by removing payment obstacles and securing the total contract revenue immediately. Parlay essentially bridges the gap between buyer preferences and seller revenue goals, creating a mutually beneficial arrangement.
Target Audience
The primary target audience includes B2B software companies looking to increase sales by offering flexible payment terms and businesses seeking to acquire software without straining their cash flow.
Features
- Converts annual software contracts into monthly payment plans for buyers.
- Pays sellers the full contract amount upfront, mitigating revenue risk.
- Provides a flexible payment option to increase sales conversion rates.
- Eliminates the need for sellers to offer in-house financing or payment plans.