About Pay Theory

Pay Theory provides an embedded payments platform specifically designed for "must-pay" industries such as education, healthcare, and childcare, enabling seamless integration of various payment methods including card, ACH, and cash. The platform addresses the challenge of unbanked and underbanked families by offering inclusive payment solutions that facilitate transactions and improve access to essential services.

```xml <problem> Many SaaS platforms serving "must-pay" industries like education, healthcare, and childcare struggle to integrate diverse payment methods, creating barriers for families, especially those who are unbanked or underbanked. Existing payment solutions often lack the flexibility to accommodate cash payments and provide a comprehensive view of payment data across different organizational levels. </problem> <solution> Pay Theory offers an embedded payments platform designed specifically for SaaS companies in family-service industries, enabling seamless integration of card, ACH, and cash payments. The platform's merchant hierarchy provides a complete view of payment data, allowing organizations to zoom in on specific merchants or view data horizontally across multiple accounts. Pay Theory's isolated system architecture ensures that each client operates in a unique environment, preventing system-wide failures. The platform also supports multiple bank accounts per client and offers tailored implementation support, including financial solutions, technical assistance, team training, and payments go-to-market strategies. </solution> <features> - Embedded payments integrate directly into existing workflows via websocket-based SDKs and GraphQL APIs. - Inclusive payments solution accepts card, ACH, and cash payments, addressing the needs of unbanked and underbanked families. - Merchant hierarchy provides a detailed view of payment data across different organizational levels. - Contained systems ensure that each client operates in an isolated environment, preventing system-wide failures. - Support for multiple bank accounts per client. - PCI Level 1 compliance ensures the highest level of payment security. - Recurring payments infrastructure supports subscription, payment plan, and card-on-file payments. - Remote cash acceptance allows for inclusive payment options. </features> <target_audience> Pay Theory primarily targets SaaS platforms serving "must-pay" industries such as education, healthcare, and childcare, seeking to enhance their payment capabilities and better serve families. </target_audience> <revenue_model> Pay Theory offers flexible and transparent pricing, including bundled and buy-rate (cost+) options, with revenue sharing opportunities for SaaS partners; the platform is free to use, with revenue generated from processing fees, including interchange fees for card payments (2.9% + $0.30 when the company pays, 3.95% when the payor pays) and ACH/eCheck payments (0.40% + $0.45, capped at $5). </revenue_model> ```

What does Pay Theory do?

Where is Pay Theory located?

Pay Theory is based in Cincinnati, United States.

When was Pay Theory founded?

Pay Theory was founded in 2019.

How much funding has Pay Theory raised?

Pay Theory has raised 3450000.

Location

Cincinnati, United States

Founded

2019

Funding

3450000

Employees

20 employees

Major Investors

Naples Technology Ventures

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Pay Theory

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Executive Summary

paytheory.com 2K+

Crunchbase

Founded 2019 – Cincinnati, United States

Funding

Estimated Funding

$3M+

Major Investors

Naples Technology Ventures

Team (20+)

No team information available.

Company Description

Problem

Many SaaS platforms serving "must-pay" industries like education, healthcare, and childcare struggle to integrate diverse payment methods, creating barriers for families, especially those who are unbanked or underbanked. Existing payment solutions often lack the flexibility to accommodate cash payments and provide a comprehensive view of payment data across different organizational levels.

Solution

Pay Theory offers an embedded payments platform designed specifically for SaaS companies in family-service industries, enabling seamless integration of card, ACH, and cash payments. The platform's merchant hierarchy provides a complete view of payment data, allowing organizations to zoom in on specific merchants or view data horizontally across multiple accounts. Pay Theory's isolated system architecture ensures that each client operates in a unique environment, preventing system-wide failures. The platform also supports multiple bank accounts per client and offers tailored implementation support, including financial solutions, technical assistance, team training, and payments go-to-market strategies.

Features

Embedded payments integrate directly into existing workflows via websocket-based SDKs and GraphQL APIs.

Inclusive payments solution accepts card, ACH, and cash payments, addressing the needs of unbanked and underbanked families.

Merchant hierarchy provides a detailed view of payment data across different organizational levels.

Contained systems ensure that each client operates in an isolated environment, preventing system-wide failures.

Support for multiple bank accounts per client.

PCI Level 1 compliance ensures the highest level of payment security.

Recurring payments infrastructure supports subscription, payment plan, and card-on-file payments.

Remote cash acceptance allows for inclusive payment options.

Target Audience

Pay Theory primarily targets SaaS platforms serving "must-pay" industries such as education, healthcare, and childcare, seeking to enhance their payment capabilities and better serve families.

Revenue Model

Pay Theory offers flexible and transparent pricing, including bundled and buy-rate (cost+) options, with revenue sharing opportunities for SaaS partners; the platform is free to use, with revenue generated from processing fees, including interchange fees for card payments (2.9% + $0.30 when the company pays, 3.95% when the payor pays) and ACH/eCheck payments (0.40% + $0.45, capped at $5).