Pay Theory provides embedded payment solutions specifically designed for SaaS platforms serving family-centric industries like education and healthcare. The platform offers features such as merchant hierarchy, inclusive payment acceptance (card, ACH, cash), and recurring billing infrastructure. This specialized suite allows platforms to integrate payment processing directly into their workflows while managing complex data structures and ensuring PCI Level 1 compliance.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many SaaS platforms serving "must-pay" industries like education, healthcare, and childcare struggle to integrate diverse payment methods, creating barriers for families, especially those who are unbanked or underbanked. Existing payment solutions often lack the flexibility to accommodate cash payments and provide a comprehensive view of payment data across different organizational levels.
Solution
Pay Theory offers an embedded payments platform designed specifically for SaaS companies in family-service industries, enabling seamless integration of card, ACH, and cash payments. The platform's merchant hierarchy provides a complete view of payment data, allowing organizations to zoom in on specific merchants or view data horizontally across multiple accounts. Pay Theory's isolated system architecture ensures that each client operates in a unique environment, preventing system-wide failures. The platform also supports multiple bank accounts per client and offers tailored implementation support, including financial solutions, technical assistance, team training, and payments go-to-market strategies.
Target Audience
Pay Theory primarily targets SaaS platforms serving "must-pay" industries such as education, healthcare, and childcare, seeking to enhance their payment capabilities and better serve families.
Features
- Embedded payments integrate directly into existing workflows via websocket-based SDKs and GraphQL APIs.
- Inclusive payments solution accepts card, ACH, and cash payments, addressing the needs of unbanked and underbanked families.
- Merchant hierarchy provides a detailed view of payment data across different organizational levels.
- Contained systems ensure that each client operates in an isolated environment, preventing system-wide failures.
- Support for multiple bank accounts per client.
- PCI Level 1 compliance ensures the highest level of payment security.
- Recurring payments infrastructure supports subscription, payment plan, and card-on-file payments.
- Remote cash acceptance allows for inclusive payment options.