Pathova offers an AI‑driven SaaS platform that identifies hospital procurement stakeholders, maps value‑analysis committee criteria, and automatically assembles customized clinical, economic, and regulatory evidence packages for FDA‑cleared medical devices. The system integrates with CRM and ERP tools, provides real‑time sales enablement and performance analytics, and streamlines workflow to accelerate and scale hospital adoption.
Funding
Funding not disclosed
Founders
Product
Problem
MedTech companies with FDA‑cleared devices often encounter stalled adoption because hospital procurement processes, value‑analysis committees (VACs), and multi‑stakeholder decision pathways are opaque and time‑consuming. Without a systematic way to identify the right buyers and assemble the required clinical and economic evidence, early sales wins remain isolated and cannot be scaled.
Solution
Pathova delivers an AI‑enhanced go‑to‑market (GTM) platform that transforms the commercialization of medical devices into a repeatable, data‑driven workflow. The system first maps target hospitals, key decision‑makers, and buying triggers, then generates a customized evidence package aligned with each VAC’s evaluation criteria. By codifying 30 years of MedTech commercialization strategy, the platform provides real‑time sales enablement—delivering the right messaging, pricing, and reimbursement angles to every rep on every call. Integrated analytics track adoption metrics and surface the most effective tactics, allowing teams to replicate early wins across the organization without manual hand‑offs. The solution is delivered via a cloud‑hosted SaaS interface that syncs with existing CRM and ERP systems, ensuring seamless adoption within existing sales operations.
Target Audience
The primary customers are MedTech firms that have recently obtained FDA 510(k) clearance and need to accelerate hospital adoption, including commercial leadership, sales operations, and market access teams.
Features
- AI‑driven account intelligence that identifies hospitals, stakeholder roles, and procurement timelines for each device<br/>
- Automated evidence‑stack builder that formats clinical data, health‑economic models, and regulatory dossiers to match VAC scoring frameworks<br/>
- Sales enablement dashboard that surfaces buyer‑specific talking points, objection‑handling scripts, and pricing scenarios in real time<br/>
- VAC navigation engine that maps committee structures, decision criteria, and required documentation for rapid approval<br/>
- Seamless integration with CRM (Salesforce, HubSpot) and ERP systems via RESTful APIs and FHIR‑compatible endpoints<br/>
- Real‑time performance analytics that surface win‑rate, cycle‑time, and adoption KPIs across accounts and regions<br/>
- Role‑based access controls and HIPAA‑compliant data handling for secure sharing of proprietary clinical evidence<br/>
- Subscription portal that lets commercial teams configure workflows, track progress, and onboard new products without developer involvement