Passworks offers a cloud‑native platform for creating, distributing, and managing Apple Wallet and Google Pay passes. It enables real‑time updates, beacon and geofence‑based location triggers, and provides analytics and API integrations for retailers, event organizers, travel operators, and loyalty programs.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands that rely on mobile wallet passes (Apple Wallet, Google Pay) often cannot update content after issuance, lack precise location-triggered messaging, and have limited visibility into campaign performance. This results in missed engagement opportunities, stale offers, and fragmented customer experiences across retail, events, and travel contexts.
Solution
Passworks provides a cloud‑native platform that centralizes the creation, distribution, and management of mobile wallet passes. Users design passes with a drag‑and‑drop editor that outputs standards‑compliant PKPass or Google Pay pass files. Once issued, passes can be updated in real time via server‑side push, ensuring offers, schedules, or loyalty balances stay current without requiring re‑enrollment. Integrated beacon and geofencing engines trigger micro‑location notifications directly to the wallet, enabling context‑aware promotions at the point of sale. An analytics console aggregates opens, updates, and conversion metrics, while a RESTful API and SDKs allow seamless integration with existing CRM, POS, or e‑commerce systems. The result is a unified, data‑driven mobile wallet marketing channel that scales across retail, events, travel, and membership programs.
Target Audience
Primary customers are retail chains, event promoters, travel operators, and membership/loyalty program managers seeking to deliver dynamic, location‑aware offers through mobile wallets.
Features
- Visual pass builder that exports fully compliant Apple Wallet PKPass and Google Pay pass bundles
- Real‑time server push updates to modify pass fields (e.g., balance, QR code, expiration) without re‑issuing
- Beacon‑based micro‑location triggers and geofence rules for in‑store or venue‑specific notifications
- Direct push notification delivery to the wallet app for offers, reminders, and alerts
- Dashboard with real‑time engagement metrics, conversion tracking, and A/B test reporting
- REST API, Webhooks, and iOS/Android SDKs for integration with CRM, POS, and e‑commerce platforms
- Multi‑template library covering coupons, loyalty cards, event tickets, boarding passes, and membership cards
- End‑to‑end encryption and compliance with Apple/Google wallet security guidelines