Passtination
Passtination provides airlines with a white-label platform that extends loyalty programs into everyday venues such as restaurants, hotels, fitness studios, and local experiences. Members add an airline-branded wallet pass, scan QR codes at participating merchants, and can earn or pay with miles through a WhatsApp interface. The merchant-funded network generates new miles revenue and reduces outstanding miles liability at zero cost to the airline.
- Marketing Technology
- Hospitality & Travel Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Airline loyalty programs are built primarily around flights, leaving members with few opportunities to earn or redeem miles during everyday activities like dining, staying at hotels, or visiting local attractions. This limits member engagement, reduces redemption rates, and prevents airlines from capturing valuable first-party data on real-world behavior.
Solution
Passtination provides a fully white-label platform that extends airline loyalty programs into everyday venues such as restaurants, hotels, fitness studios, and local experiences. Members add an airline-branded pass to Apple Wallet or Google Wallet, discover participating merchants, and scan QR codes to verify their visit. Through a familiar WhatsApp interface, members can choose to earn miles for their visit or pay for their purchase with miles. Passtination recruits, onboards, and manages a custom merchant network for each airline, with merchants funding the network by paying for verified member visits. The platform requires no technical integration from the airline and delivers first-party member insights and location-based personalized offers.
Target Audience
Primary customers are airlines seeking to extend their loyalty programs beyond flights, increase member engagement, generate ancillary miles revenue, and reduce outstanding miles liability.
Features
- White-label wallet pass for Apple Wallet and Google Wallet with full airline branding
- QR-code-based visit verification at participating merchants
- WhatsApp-based interface for earning or paying with miles
- Custom merchant network recruitment, onboarding, and management handled by Passtination
- No technical integration required from the airline
- First-party data collection on member engagement, merchant visits, and in-destination behavior
- Location-based push notifications for personalized offers
- Merchant-funded model where businesses pay for verified member visits