Passpass provides a mobile‑first platform that enables brands and creators to launch location‑based or virtual scavenger hunts, daily challenges, and giveaway campaigns. Participants use their phones to complete tasks, earn points, and win prizes, while brands gain real‑time analytics, customizable narratives, and social sharing tools to boost engagement with Gen Z and millennial audiences.
Funding
$550K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and creators often find it difficult to capture the attention of younger audiences and to create interactive, memorable experiences that drive engagement and loyalty. Traditional marketing channels lack the gamified elements that resonate with the next generation, leading to lower participation and limited measurable impact.
Solution
Passpass offers a platform that lets brands and creators launch location‑based or virtual scavenger hunts, daily challenges, and giveaway campaigns that participants can join from their phones. The service combines game mechanics with real‑world and online experiences, allowing users to complete tasks, collect points, and win prizes while interacting directly with brand content. Brands can customize the narrative, embed product placements, and track participation through built‑in analytics, turning promotional activities into measurable, shareable events. Participants enjoy a continuous stream of immersive games that reward engagement, fostering community around the brand and encouraging repeat interaction.
Target Audience
Primary customers are consumer brands, creators, and marketers seeking interactive campaigns to engage Gen Z and millennial audiences, as well as participants who enjoy playing games and winning prizes through their mobile devices.
Features
- Mobile‑first scavenger hunt creation tools with customizable routes, clues, and reward structures
- Integrated prize management system supporting physical goods, digital vouchers, and exclusive experiences
- Real‑time leaderboards and social sharing features to amplify viral reach
- Brand analytics dashboard providing participation metrics, demographic insights, and campaign performance
- API and SDK for seamless embedding of game elements into existing websites, apps, or social media channels
- Support for both location‑based (GPS) and virtual (online‑only) game modes to reach users anywhere