Passionfroot is a platform that connects brands with a vast network of B2B creators across multiple channels, enabling efficient campaign management and direct booking without the need for extensive outreach. By automating creator payments and providing AI-driven recommendations, it reduces campaign management time by over 70% while achieving a cost-per-click that is 60% lower than traditional advertising methods.
Funding
$7.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional marketing methods like paid search, outbound efforts, and SEO are becoming increasingly crowded and expensive for B2B brands. Marketers struggle to efficiently identify, manage, and compensate relevant B2B creators across multiple platforms for influencer marketing campaigns. This often leads to time-consuming outreach, fragmented communication, and difficulties in measuring campaign ROI.
Solution
Passionfroot is a B2B influencer marketing platform designed to streamline the process of connecting brands with relevant creators across various content platforms. The platform offers an AI-powered search functionality to identify suitable creators based on niche, platform, audience demographics, and pricing. Passionfroot enables direct booking and collaboration, campaign management from a unified dashboard, and automated payments to creators worldwide. By providing tools for campaign design, live campaign publishing, and direct booking of ad slots, Passionfroot aims to reduce campaign management time and improve cost-per-click compared to traditional advertising methods.
Target Audience
Passionfroot primarily targets B2B marketing teams at tech companies, startups, and enterprises looking to scale their influencer marketing efforts and improve top-of-funnel growth through collaborations with trusted creators.
Features
- AI-powered creator search across multiple platforms including newsletters, LinkedIn, YouTube, Instagram, and podcasts
- Access to a large B2B creator network with verified stats, product previews, and rates
- AI-driven creator recommendations based on marketing goals
- Integrated campaign design and management tools for building creator rosters and deploying campaigns at scale
- Direct booking of ad slots in creators’ calendars, eliminating scheduling back-and-forth
- Automated creator payments with worldwide payment processing
- Performance tracking and reporting to measure campaign ROI