About Passionfroot

Passionfroot is a platform that connects brands with a vast network of B2B creators across multiple channels, enabling efficient campaign management and direct booking without the need for extensive outreach. By automating creator payments and providing AI-driven recommendations, it reduces campaign management time by over 70% while achieving a cost-per-click that is 60% lower than traditional advertising methods.

<problem> Traditional marketing methods like paid search, outbound efforts, and SEO are becoming increasingly crowded and expensive for B2B brands. Marketers struggle to efficiently identify, manage, and compensate relevant B2B creators across multiple platforms for influencer marketing campaigns. This often leads to time-consuming outreach, fragmented communication, and difficulties in measuring campaign ROI. </problem> <solution> Passionfroot is a B2B influencer marketing platform designed to streamline the process of connecting brands with relevant creators across various content platforms. The platform offers an AI-powered search functionality to identify suitable creators based on niche, platform, audience demographics, and pricing. Passionfroot enables direct booking and collaboration, campaign management from a unified dashboard, and automated payments to creators worldwide. By providing tools for campaign design, live campaign publishing, and direct booking of ad slots, Passionfroot aims to reduce campaign management time and improve cost-per-click compared to traditional advertising methods. </solution> <features> - AI-powered creator search across multiple platforms including newsletters, LinkedIn, YouTube, Instagram, and podcasts - Access to a large B2B creator network with verified stats, product previews, and rates - AI-driven creator recommendations based on marketing goals - Integrated campaign design and management tools for building creator rosters and deploying campaigns at scale - Direct booking of ad slots in creators’ calendars, eliminating scheduling back-and-forth - Automated creator payments with worldwide payment processing - Performance tracking and reporting to measure campaign ROI </features> <target_audience> Passionfroot primarily targets B2B marketing teams at tech companies, startups, and enterprises looking to scale their influencer marketing efforts and improve top-of-funnel growth through collaborations with trusted creators. </target_audience> <revenue_model> Passionfroot offers tiered subscription plans, starting at $199 per month for the Starter plan, which includes access to discovery tools, campaign management features, and procurement support. </revenue_model>

What does Passionfroot do?

Where is Passionfroot located?

Passionfroot is based in Berlin, Germany.

When was Passionfroot founded?

Passionfroot was founded in 2021.

How much funding has Passionfroot raised?

Passionfroot has raised 7200000.

Location

Berlin, Germany

Founded

2021

Funding

7200000

Employees

20 employees

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Passionfroot

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Executive Summary

passionfroot.me 5K+

Founded 2021 – Berlin, Germany

Funding

Estimated Funding

$5M+

Team (20+)

No team information available.

Company Description

Problem

Traditional marketing methods like paid search, outbound efforts, and SEO are becoming increasingly crowded and expensive for B2B brands. Marketers struggle to efficiently identify, manage, and compensate relevant B2B creators across multiple platforms for influencer marketing campaigns. This often leads to time-consuming outreach, fragmented communication, and difficulties in measuring campaign ROI.

Solution

Passionfroot is a B2B influencer marketing platform designed to streamline the process of connecting brands with relevant creators across various content platforms. The platform offers an AI-powered search functionality to identify suitable creators based on niche, platform, audience demographics, and pricing. Passionfroot enables direct booking and collaboration, campaign management from a unified dashboard, and automated payments to creators worldwide. By providing tools for campaign design, live campaign publishing, and direct booking of ad slots, Passionfroot aims to reduce campaign management time and improve cost-per-click compared to traditional advertising methods.

Features

AI-powered creator search across multiple platforms including newsletters, LinkedIn, YouTube, Instagram, and podcasts

Access to a large B2B creator network with verified stats, product previews, and rates

AI-driven creator recommendations based on marketing goals

Integrated campaign design and management tools for building creator rosters and deploying campaigns at scale

Direct booking of ad slots in creators’ calendars, eliminating scheduling back-and-forth

Automated creator payments with worldwide payment processing

Performance tracking and reporting to measure campaign ROI

Target Audience

Passionfroot primarily targets B2B marketing teams at tech companies, startups, and enterprises looking to scale their influencer marketing efforts and improve top-of-funnel growth through collaborations with trusted creators.

Revenue Model

Passionfroot offers tiered subscription plans, starting at $199 per month for the Starter plan, which includes access to discovery tools, campaign management features, and procurement support.